# Read the report: The four habits behind apps that make money

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Anyone can launch an app in a few days, but far fewer turn that app into a business.

We wanted to know what makes the difference. So for The Business of Building 2026, we studied more than 250,000 Bubble apps to see what separates the ones that make money from the ones that don't.

It comes down to what happens after launch. The apps that make money deploy updates about 20 times as often as the rest, long after launch day, and that's just one of the behaviors we tracked.

The ones that get there also charge early, keep coming back to edit, and build boldly by adding the AI features their users want.

The full report breaks down all four patterns, plus gives you a look at what people are building today and where we think the business of building will go next.

Read the report

Want to share any of these insights on LinkedIn, X, or another social network? Here's a link to a few images you can use. Don't forget to tag Bubble and use #BusinessOfBuilding!

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