# Fresh from IBC | Highlights from Dolby OptiView

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sept 2026

IBC highlights from Dolby OptiView

It was a big week in Amsterdam. At IBC 2026, we introduced our new Sports Intelligence capabilities, brought Dolby Vision to the Dolby OptiView platform, and expanded Dolby OptiView Ads with more flexible monetization. Here's a look at the highlights, and where to find us next.

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IBC 2026

🎬 IBC 2026 recap

Between a packed booth, inspiring conversations, panel stages, and live product demos, it was clear that the future of fan engagement and monetization in live sports is taking shape.

Dolby OptiView unveils new platform capabilities

From AI-driven fan engagement to immersive streaming in Dolby Vision, we announced a major step forward for the platform. The updates give service providers and rights holders new tools to understand their audiences, personalize experiences, and grow revenue without compromising the fan experience.

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IMG_8935

IBC panel session on fan engagement

Our VP of Product and Business Strategy, Paul Boustead, joined industry peers from AWS and DFB on the Content Everywhere stage to discuss how tailored viewing experiences drive deeper engagement, improve retention, and increase fan lifetime value, all without adding friction for the viewer.

Paul SportsPro

Dolby OptiView at SportsPro

At SportsPro StreamTime LIVE Amsterdam, Paul Boustead explored how personalization and storytelling are converging in live sports. He shared the vision for "lean-back" personalization: instead of asking fans to configure their own experience, the platform understands what matters to each viewer and delivers the right story at the right moment, automatically.

Screenshot 2026-09-18 at 09.29.03

Booth tour with "The Guy with a Scarf"

Carlo de Marchis, better known as The Guy with a Scarf and one of the most recognized voices in live sports streaming, stopped by our booth, and he had questions. Carlo explored our live demos firsthand, from Sports Intelligence to our monetization solutions powered by the Google Ad Manager partnership. Let's just say he was impressed. Stay tuned for his video where he breaks down what he saw and why it matters for the future of live sports.

🧠 Sports Intelligence: A new way to engage your fans

One of the most prominent themes at IBC this year was fan engagement. Across the industry, streaming platforms and rights holders are investing heavily in understanding their audiences, and Sports Intelligence was designed to do exactly that. It enables service providers to identify the moments that matter in live sports, understand why they resonate with each viewer, and translate that understanding into more relevant, personalized experiences.

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✉️ Let's chat

Didn't catch us at IBC? No worries. We'd love to hear from you. Get in touch to learn more about Dolby OptiView, schedule a personalized demo, or explore how we can help you build better fan experiences.

CONTACT US

© 2026 Dolby Laboratories, Inc., 1275 Market St, San Francisco, CA 94103, United States

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