# How do brands stay iconic in the AI era?

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Frontify_Nook-1

Frontify x WARC

Building brands in the age of AI: New research from WARC x Frontify

Brands are showing up in new places brand leaders can’t see, mediated by consumers and AI agents alike. What does it mean to shape a brand you can't fully control?

New research from WARC and Lions Advisory, in partnership with Frontify, tackles this question.

Find out how Unilever, Novartis and Mastercard are shifting from governance and control models to brand operating systems, built with AI in mind. And get the data you need to make a case for investing in AI-ready brand infrastructure.

See the findings

Paradigms 2026

Iconic brands, invaluable perspectives: Insights from Paradigms

Last month, we brought together leaders from some of the world’s most iconic brands for Paradigms, our annual brand experience summit.

200 creatives joined to explore the future of brand, bringing tons of experience, bold thinking, and fresh perspectives. Now, we're bringing you some key learnings that emerged from the summit, starting with David Rager, Creative Director for NASA.

David gave us a glimpse of what it’s like to steward a brand that’s synonymous with some of humanity’s greatest achievements. We hope you enjoy the conversation as much as we did.

Watch now

Paradigms 2026

Paradigms 2026

Paradigms 2026

Skyscanner x Frontify

Skyscanner: Taking brand consistency to new heights

Beloved by travelers the world over, Skyscanner sees over 100 million global users each month. But scaling across distributed markets put the brand consistency under pressure.

Find out how Skyscanner created a single source of brand truth with Frontify, giving creative teams the confidence to work quickly and make the right calls.

Watch the brand film

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© 2026 Frontify AG.

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Frontify Wordmark

Frontify AG., Unterstrasse 4, St. Gallen, 9000, Switzerland SG

Frontify Inc., 625 Broadway, Floor 12, New York, 10012, United States

Frontify UK, 58 Wardour Street, London, W1D 4JQ, United Kingdom

© 2026 Frontify AG.

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