# 87% say support drives revenue. Only 49% can prove it.

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Email_The new ROI of customer experience

Hi there,

Almost every CX leader we surveyed believes support quality influences whether a customer buys again or renews. Fewer than half can measure it.

That gap is why CX still gets treated as a cost center, even as AI changes what a small team can do.

We surveyed 600 CX and support decision-makers and teamed up with Iterable, Attentive, AfterShip, and Bear Group to find out where the return on CX really shows up. A few things we found:

88.5% of teams are confident they can surface insight from customer data, but only 56% act on revenue signals like churn risk or expansion

Of the teams that measure the impact of proactive support, the typical reported gain is 30% higher CLV or AOV

HexClad customers who contact support have a 21% higher lifetime value than those who never do

The organizations seeing a return aren't just adding AI. They're building the foundation to use it, and changing what they measure to prove it works.

Get the report: The New ROI of Customer Experience

The Kustomer Team

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