# Peak season engagement data, decoded Canonical: https://brew.new/templates/mailchimp/peak-season-engagement-data-decoded Brand: mailchimp.com Category: newsletter ![Preview of Peak season engagement data, decoded](https://cdn.brew.new/email-preview-f0621bc86bed68ca-tracking_r57p4hsr8thsby68sw6d1k9wrx8ext7v-1790086884172.png) ## Email content Intuit Mailchimp Log in Bold black text that says From billions of sends, one data-backed report That's 44 billion messages to be exact. We analyzed last peak season's biggest sends to find out what actually broke through, so you can adopt the most impactful strategies to drive engagement. Read the report Here's a look at what broke through Flower icon Emails sent by Mailchimp customers that used generative AI saw +50% order rate and +33% average conversion rates.1 Down Arrows icon Per message delivered during BFCM 2025, SMS messages had an average click rate of 15.7% compared to email's 1.4%.1 Clock icon On Sunday, Nov 30, 2025 (compared to Friday, Nov 28, 2025), Mailchimp customers sent 59% fewer emails and 82% fewer text messages.1 Ready for a breakthrough peak season? Get started with our playbook. Read the report Disclaimers 1. Based on internal aggregate Mailchimp data. Individual results vary. Log In Resources Plans Support Intuit Mailchimp logo Facebook X (formerly known as Twitter) Instagram LinkedIn Terms of Use Unsubscribe Privacy Policy View in browser 405 N Angier Ave NE, Atlanta, GA 30308 Mailchimp is a registered trademark of the Rocket Science Group LLC. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. ©2026 Mailchimp Download the Mailchimp app on the App Store Get the Mailchimp app on Google Play [Open and remix this design](https://brew.new/templates/mailchimp/peak-season-engagement-data-decoded) [Browse email designs](https://brew.new/browse/templates)