# Your plan has untapped potential. Here's how Stash puts it to work

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CASE STUDY

You’re sitting on more power than you think

When Stash Hotel Rewards needed faster insights, they used the AI analytics, segmentation, and send-time tools already included in their Mailchimp plan to drive real results.*

See how they did it

'Image of the Stash hotel

CASE STUDY

How Mailchimp’s AI features helped Stash drive hotel bookings

Stash ran an April flash sale—re-engaging inactive members first, then following up with active subscribers. Mailchimp’s reporting powered the targeting, and its AI flagged small fixes, like turning a text link into a button. The results didn’t disappoint.

76% lift

in bookings

Click-throughs up

by 19%

Open rates steady

at 38%

Quote

“We were going to try to build our own AI agent for analytics, and we don't need to because Mailchimp has it literally in the system.”

Emily Marklen,

Marketing Associate

Stash Hotel Rewards

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Disclaimers

*

Mailchimp with Intuit Intelligence includes Analytics AI. Analytics AI is available on paid plans. Features and functionality vary by plan. Intuit Intelligence can make mistakes. Intuit protects privacy and adheres to responsible AI principles.

Availability of features and functionality varies by plan type. For details, view plans and pricing.

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