# [Report] Adobe 2026 AI and Digital Trends report

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Meet the AI trends shaping brand engagement.

Generative and agentic AI are reshaping every stage of the customer journey — and transforming customer behavior. In fact, 60% of organizations expect AI-powered service and support to drive breakthrough experiences within the next two to three years. To seize this opportunity, brands are rapidly adopting AI tools that can meaningfully improve both customer experiences and business performance.

The 2026 AI and Digital Trends report examines this moment of high ambition and uneven readiness, and outlines what leaders expect next, including real-time prediction, connected journeys, and AI-driven moments that build trust.

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Explore emerging AI trends and evolving customer behaviors — straight from the report.

Adobe

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