# Building a brand is easy. Keeping it yours is the hard part.

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Restaurant365

John,

Milk Bar didn’t start as an empire.

It started as a single bakery in the East Village, with a menu built on cereal milk and cake truffles that had never been done before. Christina Tosi took that idea and turned it into one of the most recognizable brands in food, without losing the weirdness and personality that made people love it in the first place.

That’s the tension every growing restaurant brand has to manage: how do you scale without becoming generic? How do you protect what makes you you while opening your fifth, fifteenth, or fiftieth location?

Christina’s been living that question for almost two decades and she’s bringing those lessons, wins and all, to Transform this November.

We’re just weeks away now, and seats are filling up fast.

📍 Scottsdale, AZ

📅 November 1–3, 2026

🛎 Book your hotel

Register now before we sell out and hear Christina answer those hard-hitting questions live on stage.

November is coming up! See you soon,

Jenny @ Restaurant365

Restaurant365, 500 Technology Dr, Ste 200, Irvine, CA 92618

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