# John, this won't be your typical keynote

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Restaurant365

Hi John,

By now you’ve heard: Christina Tosi, founder of Milk Bar, is headlining Transform this November. Here’s why we think her keynote is one you won’t want to miss.

Christina didn’t just build a bakery. She built a brand that customers line up for, one that’s stayed unmistakably itself while scaling far beyond that first NYC storefront. That’s a challenge every restaurant operator knows well: how do you grow without losing what made people love you in the first place?

Here’s what you can expect to walk away with:

A founder’s playbook for staying true to your brand as you scale locations, menus, or teams

Real lessons on structure and discipline, the unglamorous side of building something people love

A fresh perspective on creativity in an industry under pressure, from rising costs to shifting guest expectations

And a small tease: this won’t be your typical keynote. We can’t give away the surprise, but let’s just say Milk Bar fans are going to want to be in that room.

📍 Scottsdale, AZ

📅 November 1–3, 2026

🛎 Book your hotel

Register now and grab your seat before we sell out.

More soon,

Jenny @ Restaurant365

Restaurant365, 500 Technology Dr, Ste 200, Irvine, CA 92618

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