# Hi there, protect your margins before BFCM hits

Canonical: https://brew.new/templates/shipbob/hi-there-protect-your-margins-before-bfcm-hits

Brand: shipbob.com
Category: event-invitation

![Preview of Hi there, protect your margins before BFCM hits](https://cdn.brew.new/email-preview-9e5d8010d8a8c92d-tracking_r57yr4ycmj2hw8kt2jxtw1c2ad8gpwf6-1792592514154.png)

## Email content

TW x ShipBob BFCM 16_9

Hi there,

Last year, Nood scaled from 1 SKU in 300 Target stores to 6 SKUs in 1,500. No chargebacks. No rush freight. No overtime crew.

Most brands don’t walk away from BFCM that clean.

On October 29 at 12pm EST, I’ll be teaming up with Mitch McKay from Triple Whale for the autopsy: where BFCM margin dies, and what Nood did differently.

Here’s what we’ll cover:

✓ Discount stacking and blended ROAS eat margin while revenue looks fine.

✓ Chargebacks, rush freight, and overselling drain margin your ROAS never shows.

✓ How Nood avoided all of it scaling into 1,500 Target stores for BFCM.

If BFCM margin caught you off guard last year, this is worth the hour.

If you can’t join live, register anyway and we’ll send the recording straight to your inbox.

Register now

Casey Armstrong-1

Casey Armstrong

CBO

www.shipbob.com

ShipBob_logo_color

ShipBob Inc. 120 N. Racine Ave. Chicago IL60607

www.shipbob.com | Manage email preferences | Privacy Policy

[Open and remix this design](https://brew.new/templates/shipbob/hi-there-protect-your-margins-before-bfcm-hits)

[Browse email designs](https://brew.new/browse/templates)