# Why I started Skool (founder story)

Canonical: https://brew.new/templates/skool/why-i-started-skool-founder-story

Brand: skool.com
Category: newsletter

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## Email content

Why I started Skool (founder story)

Hey there,

I’m Sam — CEO and Co-Founder of Skool 👋

I grew up on the early internet — forums where you

could find anything, learn anything, and connect

with people who were deeply passionate about even

the most obscure interests.

Whether it was computers, Counter-Strike, or race

cars, you could find your people, build real

friendships, and even meet up in real life. It was

amazing to see people from different countries,

ages, and backgrounds united by a shared passion.

Over time, that magic faded. Social media shifted

toward endless content instead of real community.

But the desire is still there. People still crave

connection. They want to find others who care about

the same things and build something meaningful

together.

That’s why I started Skool.

I wanted to make it simple for anyone to earn a

full-time income by building a community around what

they love. No complicated tech stack. No

integrations. No overwhelm. Just a few clicks and

you’re up and running. All you need is passion and

the willingness to show up.

Our belief is simple: if you remove the technical

burden, more people can build communities—and more

people can find their people.

Skool’s mission is to help 1 billion people find

community.

Because when you find your thing, you find your

people—and your life becomes richer. We believe

that’s something the world is missing. And we’re

here to bring it back.

Come join us!

FINISH MY SKOOL SETUP

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