# Amazon Sellers + Anthropic? And other announcements

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Amazon's big announcements

Amazon Accelerate + Amazon Unboxed has led to a flurry of announcements.

1. Amazon Seller Data available in MCP. Seems great overall. Easier access to your data in Claude or Seller Central. I'm still trying to hang with the new Seller Central UI, so maybe I'll hop over here.

2. Sellers can now manage sales across marketplaces and Shopify. Yes, that means Walmart/TikTok and Ebay. This is the tipping point that Amazon is serious about being central to an omni-channel commerce strategy.

3.Ads AI Agent. Four years in a row that Ads + AI gets some attention. This time I'm believing the impact. Create a campaign with an ROAS goal and Amazon will spin up a variety of ads (DSP/Display/Sponsored Products) to go achieve that goal. This is similar to PMax and GMVMax from other platforms. This could disrupt the value of PPC experts. I do hope that it's good!

4. Amazon found a new ad type. As an Amazon shareholder, I'm so pumped that they have this. It's gonna be gooooood for quarterly earnings.

Between these two shows, the big innovation comes out. Overall, I'd consider this a bigger news year. What they really need is to tighten up the influencer/creator program to get some of that TikTok Shop juice that we're all hearing about.

TikTok Shop to Amazon Brand

Omni-Channel ecommerce is kind of the thing right now.

Successful TikTok Shop brands grow at 30% annually, while the Amazon only brands are growing at 5%.

I wanted to make this data as available and maleable as possible. We now have fully finished the connection. Seeing what brands are doing on TikTok and Amazon side by side.

Some brands don't even have a brand presence on Amazon. But that's their choice, I suppose.

But some brands actually have multiple TikTok Shops. It was tricky to convey that in the right way, but I think we nailed it.

The diversification marketplace: Temu

One of Walmart's reasons for marketplace success is Amazon Sellers looking for diversification.

Also, when Amazon Sellers get suspended, they tend to look at Walmart. And by many accounts, they're loving it.

Now, I'll let you know about another marketplace that can fill certain gaps like this.

Temu.

I saw some businesses that totally look like Amazon Sellers.

Candy Reseller

Weapon Seller

Home Products Seller

So some are finding success. Worth looking into.

If you want to learn more, hit up Samara. She's a fan of SmartScout.

Look at these numbers. They're not small. They've got the traffic.

Temu market opportunity and customer base

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If business doesn't feel like this.

Then I don't want it.

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