# A/B testing for automation workflows 📊

Canonical: https://brew.new/templates/userlist/a-b-testing-for-automation-workflows

Brand: userlist.com
Category: newsletter

![Preview of A/B testing for automation workflows 📊](https://cdn.brew.new/email-preview-59d967bb880d95ff-tracking_r57h16kbh7gxa1sv72g7m0n9e98dtghf-1789068425674.png)

## Email content

Hey John 🙌

We’re officially in the second half of 2026.

While you’re probably finalizing Q2 reports and polishing the Q3 plans for your SaaS business, we hope you’re also taking the time to look into your personal goals outside work.

Celebrate your wins and think about all the lessons learned from the past six months. You’ll thank your past self for taking those first steps.

Anyway, here’s what we’ve been up to in the past weeks:

A/B Testing for Automation Workflows: Expert Recommendations & Learnings

Compared to regular email A/B testing, testing workflows lets you see the bigger picture of your email automation and how it can directly contribute to driving retention and revenue.

When should you A/B test behavior-based workflows? How do you structure the tests?

Read the full post →

Previously on the blog

Salutations and Greetings in SaaS Email Marketing: 50+ Examples

How AI SaaS Companies Do Email Marketing: Insider Stories & Examples

How to Overcome the Big Send Anxiety: What SaaS Email Marketers Recommend

Done-for-you services 2.0

Need help with your lifecycle workflows?

We just refreshed our existing DFY packages and added a few new ones: a monthly review service, and two workshops.

See the full list of packages →

Product updates

You can now edit user and company properties manually from the profile page.

With this tiny improvement, you can now cover more of your CRM workflow with custom fields editable on the spot.

From our miscellaneous drawer

People are less likely to engage with content made with AI. Here’s why

The single most important SaaS metric

How to level up your feature launch email

If you liked this month’s newsletter, feel free to forward it to a friend 💛

And if you know anyone who could benefit from using Userlist, you can invite them to book a demo.

Until next time 👋🏼

Krista Melgarejo

Marketing Manager at Userlist

You're receiving this message as a subscriber at Userlist. If you prefer to not receive these messages anymore, feel free to unsubscribe. Our postal address is Userlist, Inc., 6595 Roswell Road, STE G2130, 30328 Atlanta, GA, United States.

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