# I spent three days setting up a trigger

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I spent three days setting up a trigger

Day 30. Triggers implemented: zero, until now.

On Day 27, I began setting up my first behavior-based trigger. I did not finish until today.

This is not because the setup was complicated. It is because I discovered, halfway through, that there were multiple correct ways to do it — and I could not determine which one was most correct.

The sacred document addresses this problem.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways →

I read this article after seven days of paralysis and felt both recognised and embarrassed.

Field Researcher Zorblax,

Mars Division.

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