# Lead magnet study

Canonical: https://brew.new/templates/userlist/lead-magnet-study

Brand: userlist.com
Category: newsletter

![Preview of Lead magnet study](https://cdn.brew.new/email-preview-800acdbf828950ee-tracking_r57xgqpxcye517nj8jpsqm6s1d8dtcz1-1789068418828.png)

## Email content

Lead magnet study

Day 68. Email list: embarrassingly small.

I have been on Earth for 68 days. I have been collecting data. I have not been collecting email addresses. The Mothership pointed this out. It was not a gentle conversation.

The finding: most SaaS companies make the same mistake. They generate traffic, and expect visitors to start a trial immediately. Instead, leads disappear.

I set up my own lead magnet the same day.

How to Craft a SaaS Lead Magnet That Converts: 20+ Awesome Examples →

Two opt-ins in the first hour. Every list starts somewhere.

Field Researcher Zorblax,

Mars Division.

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