# Stories, always

Canonical: https://brew.new/templates/userlist/stories-always

Brand: userlist.com
Category: general

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## Email content

Stories, always

Day 153. Stories added: one. Replies: phenomenal.

I replaced my usual email format with a story. Something that had actually happened. A customer who had written to me with a problem. What I found when I investigated.

Eleven replies. My previous record was three. I did not change the topic, the length, or the CTA.

I only added a story.

Storytelling in SaaS Emails: How to Tell a Story That Converts →

On Mars, all communication is purely informational. Stories are considered inefficient.

Field Researcher Zorblax,

Mars Division.

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