# They mapped the entire customer journey

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They mapped the entire customer journey

Day 41. Admiration level: unexpected.

I did not expect to admire SaaS marketers. Then I read the sacred document.

They have workflows for every stage of the customer journey. Onboarding. Upgrade. Re-engagement. Churn recovery. Each with its own triggers, timing, and logic.

The lifecycle chart alone took me to the moon. On Mars, we would frame it.

There is also a structural insight I found quietly brilliant: segments must be planned before campaigns, not after. The document calls this the chicken-and-egg problem.

SaaS Email Marketing Strategy: Everything You Need to Know →

The document references Gary V. I have now read Gary V. I had many feelings.

Field Researcher Zorblax,

Mars Division.

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