# Why B2C SaaS cannot ignore email

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## Email content

Why B2C SaaS cannot ignore email

Day 62. ROI potential: maximum.

B2C SaaS is not simply "more users."

It's among the most difficult businesses to operate. The users are numerous, the ARPU is low, and the margin for error is small. What B2B companies receive as monthly trial volume, B2C products see in a single hour.

And yet: email marketing has the highest ROI for these companies. The sacred document explains why.

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale →

On Mars, we do not have consumers. Everyone is a professional. I find B2C deeply bewildering and oddly moving.

Field Researcher Zorblax,

Mars Division.

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