# 📈 Wistia analytics, defined

Canonical: https://brew.new/templates/wistia/wistia-analytics-defined

Brand: wistia.com
Category: content

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## Email content

Wistia logo in a pill

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Analytics at every level

Don’t leave video performance to chance. Wistia gives you multiple levels of data so you can hone your videos to perfection:

Image of Wistia's analytics including engagement rate and heatmaps

Stats icon

Account-level analytics for overall performance

Player icon

Media-level analytics so you can see how a specific video performs

At each level, you can track:

Play button icon

Total plays: total number of initial play button clicks in a session

People icon

Play rate: percentage of people who loaded your media on a webpage

Hourglass icon

Engagement: average amount of time spent consuming your content

Clock icon

Time played: total amount of time your viewers spent watching or listening to your media

Person icon

Unique visitors: number of distinct individuals who visited your content at least once

Let's get analytical

Dig deeper into all things video data

Increase engagement, track analytics, and uncover insights with a little help from our editors.

Get More Views: 4 Key Ways to Increase Video Play Rate

How to Track Video Metrics and Performance with Analytics

5 Wistia Videos. 5 Engagement Graphs. What We Learned.

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