# How Xata's GTM team built an internal tool on real customer data

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Brand: xata.io
Category: newsletter

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## Email content

Hi there,

Our GTM team built Account Observatory, an internal tool that pulls product analytics, support tickets and CRM data into one Postgres database, so we notice sooner when a new customer is stuck. It runs on Xata.

Anyone on the team can change it on a database branch with a copy of the live data, preview the change, and open a pull request. It reaches the live tool only after the merge is approved.

On Thursday, September 24 at 8:30am PT (16:30 UK, 17:30 CET), Graham Thompson, our Head of GTM, walks through how it's built. 30 minutes, Q&A included. Free and live on YouTube, and the recording stays there.

https://www.youtube.com/watch?v=9ZHnGlX-4cI

Click "Notify me" on YouTube and you'll get a reminder when we go live.

Monica

CEO, Xata

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