# A framework for knowing when (and when not) to use AI

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## Email content

ZapConnect

Save your spot

Sept 23, 2026 9:00 a.m. PT Virtual event

The AI framework we're breaking down at ZapConnect

There's no shortage of AI advice right now. What's actually hard is knowing when to reach for it, and when not to.

We learned this the hard way, testing it on our own teams and our own workflows. We're sharing what we found in our ZapConnect keynote.

Register now

We'll walk through:

1. The four jobs AI can do in a workflow, and why most teams only use two

2. Why 82% of workflow steps don't need AI, and how to spot the ones that do

3. A behind-the-scenes look at our Marketing OS on an ordinary workday

Whether you're building workflows, using them daily, or just trying to make sense of where AI actually fits, you'll leave with a practical framework you can put to use right away.

What to expect at ZapConnect

13k+ expected attendees

60+ expert

speakers

30+ dynamic sessions

Enter a brighter era

Register now

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