The email canvas: compare drafts without losing the context

Comparing two email drafts is easier when you can see both. On Brew's canvas, the copy, layout, and alternative directions stay in view while you decide what to keep.

The canvas is useful for that decision. It does not mean every campaign needs a dozen variants.

Start with a small comparison

Give Brew a brief with the audience, approved facts, and intended action. If you want alternatives, specify the difference you are trying to assess.

For a welcome email, that might be a short text-led version and a version built around one product screenshot. Both should serve the same reader and ask for the same next step. Otherwise you are comparing different campaign ideas as well as different designs.

Keep the strongest direction and explain why it works. "The setup button appears before the long explanation" is a more useful editing instruction than "make it pop."

Make focused edits

Select the relevant email before asking the agent for a change. Name the section and constraint: shorten the opening, preserve the offer terms, or make the primary button easier to find.

Use manual editing for exact text, links, and small adjustments. Use AI edits when the change benefits from rewriting or rearranging the design. Inspect the result in either case; the method of editing does not establish correctness.

Versions help you compare a revision with what came before. Confirm which version you are reviewing before sending or exporting it.

Review the email outside the canvas

A wide workspace can hide a cramped mobile layout. Check the narrow preview, then send a test to a real inbox. Follow the links and inspect personalized values, including missing-field cases.

Read the copy against the source material. A visually finished draft can still contain an unsupported number or an obsolete product instruction. Treat factual review and visual review as separate tasks.

Our writing guide covers the copy pass. The deliverability guide covers the sending identity and audience checks.

Send or export the reviewed version

Brew supports native sending and export workflows. Use a verified domain for live sending, or choose an available connector in the integration catalog. HTML export is also useful when the receiving platform has its own import process.

An exported template is not the same as a scheduled campaign in the destination platform. Complete the audience, personalization, and send checks there too.

The canvas has done its job when the team can point to one reviewed version and explain the decision. More drafts are useful only when they help you get there.