{"Power deeper personalization with RCS, Banners, and Canvas Context"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Stability, sophistication, scale"}{" \n"}

{" "}

{" \n"}

{"\n There’s no one channel that can reach all your customers. And the best way to handle each depends on your use case, your audience, and your ability to send sophisticated, personalized messaging at scale. Braze is built to make that possible, powering more than 4 trillion messages and Canvas actions last year alone. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"See how we did it"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Introducing Smooth Operator: A day in the life of a marketer"}{" \n"}

{" "}

{" \n"}

{"\n The BrazeAI Operatorᵀᴹ is your AI-powered assistant, built directly into the dashboard and here to help tackle a week’s worth of work with a few simple commands. In our new day-in-the-life series, see how marketers are building agents, creating sophisticated personalization, and troubleshooting their campaigns, all with a simple prompt or two. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"See it in action"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

255x255_Email_How data impacts AI decisioning.png

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"What data really matters for AI decisioning"}{" \n"}

{" "}

{" \n"}

{"\n Data fuels advanced personalization capabilities like AI decisioning, but many marketers struggle to know what information they should be gathering and leveraging to make the most of AI for their customer engagement efforts. Read on to learn how to assess what data you do (and don’t) need to fuel your AI decisioning efforts. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Explore the insights"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Data agility at a massive scale"}{" \n"}

{" "}

{" \n"}

{"\n Getting a real handle on customer insights makes it possible for marketers to deliver the sorts of personalized experiences consumers expect. The Braze Data Platform processed more than 25 trillion data points from a variety of sources last year, allowing brands to leverage that information effectively at scale to drive relevance at scale. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Read the story"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Platforms and channels: The building blocks of customer engagement"}{" \n"}

{" "}

{" \n"}

{"\n Understanding the difference between marketing platforms and messaging channels—and the symbiotic relationship between the two—is a key part of effective cross-channel engagement. Read on for guidance on understanding this key component of modern marketing and how to use it to drive more value from your messages. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Get the guide"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

255x255_Email_Unlocking the power of conversational AI.png

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Get up to speed on Conversational AI"}{" \n"}

{" "}

{" \n"}

{"\n Technology is helping brands move past basic two-way experiences and provide their customers with true conversational experiences. With Conversational AI—which leverage large language models (LLMs), brand-specific context, and Natural Language Processing (NLP)—marketers can facilitate human-like dialogue through the use of AI agents, opening up powerful new opportunities for connection. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Read the story"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{"Upgrade to the next generation of mobile messaging"}

{" "}

{" \n"}

{"\n "}

{"RCS lets you deliver richer, branded messages that stand out and build trust. This guide fast-tracks your journey from setup to scale with clear, practical guidance. Read on to learn:"}
{"\n"}

{"A week-by-week plan to launch your RCS program"}
{"Guidance for upgrading SMS campaigns or starting fresh"}
{"Real examples of promotional, transactional, and triggered use cases"}

{"\n"}

{" "}

{"\n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}59:T11031, Braze

To view this email as a web page, click here

Power deeper personalization with RCS, Banners, and Canvas Context

By serving up AI-powered personalized experiences at scale, you can demonstrate to every individual customer why you’re the right brand for their unique wants and needs. But to make that happen, you need the right tools...and the right strategy. Read on to discover:

How AI turns static segments into living, breathing 1:1 experiences

How to let AI agents find the perfect "next best action" for every individual customer

How global brands are using AI to make their customers feel seen and valued

Stability, sophistication, scale

There’s no one channel that can reach all your customers. And the best way to handle each depends on your use case, your audience, and your ability to send sophisticated, personalized messaging at scale. Braze is built to make that possible, powering more than 4 trillion messages and Canvas actions last year alone.

See how we did it

Introducing Smooth Operator: A day in the life of a marketer

The BrazeAI Operatorᵀᴹ is your AI-powered assistant, built directly into the dashboard and here to help tackle a week’s worth of work with a few simple commands. In our new day-in-the-life series, see how marketers are building agents, creating sophisticated personalization, and troubleshooting their campaigns, all with a simple prompt or two.

See it in action

What data really matters for AI decisioning

Data fuels advanced personalization capabilities like AI decisioning, but many marketers struggle to know what information they should be gathering and leveraging to make the most of AI for their customer engagement efforts. Read on to learn how to assess what data you do (and don’t) need to fuel your AI decisioning efforts.

Explore the insights

Data agility at a massive scale

Getting a real handle on customer insights makes it possible for marketers to deliver the sorts of personalized experiences consumers expect. The Braze Data Platform processed more than 25 trillion data points from a variety of sources last year, allowing brands to leverage that information effectively at scale to drive relevance at scale.

Platforms and channels: The building blocks of customer engagement

Understanding the difference between marketing platforms and messaging channels—and the symbiotic relationship between the two—is a key part of effective cross-channel engagement. Read on for guidance on understanding this key component of modern marketing and how to use it to drive more value from your messages.

Get up to speed on Conversational AI

Technology is helping brands move past basic two-way experiences and provide their customers with true conversational experiences. With Conversational AI—which leverage large language models (LLMs), brand-specific context, and Natural Language Processing (NLP)—marketers can facilitate human-like dialogue through the use of AI agents, opening up powerful new opportunities for connection.

Upgrade to the next generation of mobile messaging

RCS lets you deliver richer, branded messages that stand out and build trust. This guide fast-tracks your journey from setup to scale with clear, practical guidance. Read on to learn:

A week-by-week plan to launch your RCS program
Guidance for upgrading SMS campaigns or starting fresh
Real examples of promotional, transactional, and triggered use cases

63 Madison Avenue
New York, NY 10016
Manage Preferences | Unsubscribe

5a:Ta4ab,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"Secure your spot for free."}

{" \n"}

{" "}

{" \n"}

{"\n John, \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"\n This is your final chance to save your seat for \n"}{"City x City Digital 2026"}{"! \n"}
{" \n"}
{"This Spring’s biggest virtual event for marketers is this week–and you won’t want to miss the inspiring keynotes and opportunity to learn directly from the innovators shaping what's next. \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register for free"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"Still on the fence? "}
{"Here’s a look at what you’ll miss at City x City Digital:"}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"AI in action:"}{" See how marketers are moving faster, personalizing smarter, and driving measurable growth. No hypotheticals, these are real-life examples."}

{" \n"}

{"Success stories from beloved brands:"}{" We’re sitting down with "}{"Canva"}{", "}{"Zalando"}{", "}{"Virgin Media O2"}{", "}{"GoFundMe"}{", and "}{"Compare the Market"}{" to hear how they’re evolving their customer engagement strategies with the latest technology."}

{" \n"}

{"Get your burning questions answered:"}{" Connect with marketers from around the globe and get direct access to Braze product experts, live during the session."}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"\n You won’t want to miss it. \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register for free"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}5b:T90b8, Braze

John,

This is your final chance to save your seat for City x City Digital 2026!

This Spring’s biggest virtual event for marketers is this week–and you won’t want to miss the inspiring keynotes and opportunity to learn directly from the innovators shaping what's next.

Still on the fence?
Here’s a look at what you’ll miss at City x City Digital:

AI in action: See how marketers are moving faster, personalizing smarter, and driving measurable growth. No hypotheticals, these are real-life examples.

Success stories from beloved brands: We’re sitting down with Canva, Zalando, Virgin Media O2, GoFundMe, and Compare the Market to hear how they’re evolving their customer engagement strategies with the latest technology.

Get your burning questions answered: Connect with marketers from around the globe and get direct access to Braze product experts, live during the session.

You won’t want to miss it.

63 Madison Avenue
New York, NY 10016
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5c:Tdfff,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"See how BrazeAI™ and Creative Studio connect bold ideas with intelligence to deliver standout experiences"}

{" \n"}

AI made content infinite. Now, make it relevant.

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"AI made content infinite. Now, make it relevant."}{" \n"}
{" \n"}

{" "}

{"Marketers aren’t short on AI tools. "}
{" "}
{"They’re overloaded with output and under pressure to turn it into meaningful results. "}
{" "}

{" "}
{"BrazeAI™"}{" and the "}{"Creative Studio"}{" change that, connecting bold ideas with real-time context and intelligence so every message feels personal, timely, and worthy of engagement."}

{" "}

{" \n"}

{" \n"}{" Learn more "}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"USE CASE #1"}{" \n"}

{" \n"}

{" \n"}{"Put AI to work across your campaigns"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"The BrazeAI Operator™ builds Agents you can deploy directly into your customer journeys to: "}

{" \n"}

{" \n"}{"• Compose personalized content"}{" \n"}{" using real-time data at the moment a message is sent"}{" \n"}
{" \n"}{"• Build smarter segments"}{" \n"}{" and dynamically route users down the most appropriate journey path"}{" \n"}
{" \n"}{"• Automatically score"}{" \n"}{" and "}{" \n"}{"instantly respond"}{" \n"}{" to customer surveys, form-fills, or texts"}{" \n"}
{" \n"}{"• Automatically write product descriptions "}{" \n"}{"and"}{" \n"}{" localizations"}{" \n"}{" across regions and languages whenever you update your catalog"}{" \n"}

{" \n"}

{" "}

{" \n"}

{"Every message becomes more relevant, more timely, and more likely to convert."}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Explore Braze AI™"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"USE CASE #2"}{" \n"}

{" \n"}

{" \n"}{"Empower your team to move from concept to campaign faster"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"Don't let disconnected tools and scattered content slow down your best ideas. "}

{" \n"}

{" \n"}{"• Send designs directly from Canva "}{"and"}{" Figma"}{" into Braze to eliminate bottlenecks"}{" \n"}
{" \n"}{"• Launch campaigns faster"}{" while maintaining brand consistency"}{" \n"}
{" \n"}{"• Power dynamic campaigns"}{" with ease by centralizing customer data and content in one place"}{" \n"}

{" \n"}

{" "}

{" \n"}

{"From concept to campaign, without the friction. "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Explore Creative Studio"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}5d:Tc394, Braze

AI made content infinite. Now, make it relevant.

Marketers aren’t short on AI tools.

They’re overloaded with output and under pressure to turn it into meaningful results.

BrazeAI™ and the Creative Studio change that, connecting bold ideas with real-time context and intelligence so every message feels personal, timely, and worthy of engagement.

Learn more

USE CASE #1

Put AI to work across your campaigns

The BrazeAI Operator™ builds Agents you can deploy directly into your customer journeys to:

• Compose personalized content using real-time data at the moment a message is sent
• Build smarter segments and dynamically route users down the most appropriate journey path
• Automatically score and instantly respond to customer surveys, form-fills, or texts
• Automatically write product descriptions and localizations across regions and languages whenever you update your catalog

Every message becomes more relevant, more timely, and more likely to convert.

Explore Braze AI™

USE CASE #2

Empower your team to move from concept to campaign faster

Don't let disconnected tools and scattered content slow down your best ideas.

• Send designs directly from Canva and Figma into Braze to eliminate bottlenecks
• Launch campaigns faster while maintaining brand consistency
• Power dynamic campaigns with ease by centralizing customer data and content in one place

From concept to campaign, without the friction.

Explore Creative Studio

63 Madison Avenue
New York, NY 10016
Manage Preferences | Unsubscribe

5e:T10026,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"This month’s biggest marketing updates. View in Browser <[[https://info.braze.com/index.php/email/emailWebview?mkt_tok=MzY3LUdVWS0yNDIAAAGhyuxP9Vqxxk7hgtZxMM9P6mB1wkF9o3LkOeYdU-xEzv_thp7Xaa98fmJHkWl0xv-WyoxQOheBb4iUadb3X4RYjSG8jIRypPXztFKdXllFBg0xg6g]]>"}

{"\n"}

{"To view this email as a web page, "}{"click here"}

{"\n \n"}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{"Power deeper personalization with RCS, Banners, and Canvas Context"}

{" "}

{"Done right, customer engagement makes it possible for marketing teams to really move the needle. To quantify the long-term business impact of the Braze platform, we recently commissioned Forrester Consulting to conduct a Total Economic Impact™ study. They found that a composite organization based on Braze customers achieved a 457% return on investment over three years. Read on to discover how a composite organization was able to:"}
{"\n"}
{"\n"}
{"Earn $14.2M in additional profit from improved conversion and retention"}
{"\n"}
{"Reclaim 108,500 hours for marketing teams through increased operational efficiency"}
{"\n"}
{"Reduce annual developer labor by 80% by retiring a legacy solution"}
{"\n"}
{"\n"}

{" "}

{" \n"}

{" "}{" Read the study "}{" "}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"How to put AI into action"}{" \n"}

{" "}

{" \n"}

{"\n AI will increasingly define what’s next for customer engagement—but seeing the full impact of this transformative technology means focusing on business and consumer outcomes, not just AI outputs. The launch of the BrazeAI Operator™ and the BrazeAI Agent Console™ allows marketers to build and deploy agents at rapid speed and massive scale to create relevant experiences for each individual customer. In this article, you’ll learn how BrazeAI™ can: \n"}
{" \n"}

{"Build and deploy AI agents across customer journeys"}
{"Create campaigns faster with an in-dashboard assistant"}
{"Scale decisioning across regions and use cases"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"See how"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Elevating engagement with a future-fit approach"}{" \n"}

{" "}

{" \n"}

{"\n To meet rising customer expectations, leading financial provider, Legal & General, replaced siloed systems with a real-time engagement engine capable of connecting with customers in the moments that mattered most. Read on to learn: \n"}
{" \n"}

{"How Legal & General rebuilt their tech stack around Braze and Tealium to support modern customer engagement activations"}
{"Boosted email engagement by 30%"}
{"Drove a 220% increase in meaningful actions resulting from email activity"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Read the story"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Connecting machine learning to real outcomes"}{" \n"}

{" "}

{" \n"}

{"\n At Braze, our Data Science team doesn’t just build models in a vacuum. We’re working shoulder to shoulder with global brands, helping them move past generic customer communications to power truly personalized experiences at scale, thanks to BrazeAI Decisioning Studio™. Check out this article to discover: \n"}
{" \n"}

{"How we use reinforcement learning (RL) to drive results for our customers"}
{"What the career journey looks like for a Forward-Deployed Data Scientist on our team"}
{"Why our \"open-source\" team culture is what makes this powerful real-world impact possible"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Explore the impact"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{"How AI creates and compounds customer loyalty"}

{" "}

{" \n"}

{"\n "}

{"Earning customer loyalty is only becoming more challenging—but many marketers haven’t realized how much things have shifted. The majority of brand executives believe customers have grown more loyal in recent years, compared to just 39% of customers. AI can help turn things around, but only if it’s used the right way. Read on to learn:"}
{"\n"}

{"Top trends and data insights when it comes to AI and loyalty"}
{"Five high-impact AI levers that “frontier firms” can use to create and compound customer loyalty in a highly competitive landscape"}
{"Case studies of impactful AI in action, with the results they achieved"}

{"\n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}5f:Td866, Braze

To view this email as a web page, click here

Power deeper personalization with RCS, Banners, and Canvas Context

Done right, customer engagement makes it possible for marketing teams to really move the needle. To quantify the long-term business impact of the Braze platform, we recently commissioned Forrester Consulting to conduct a Total Economic Impact™ study. They found that a composite organization based on Braze customers achieved a 457% return on investment over three years. Read on to discover how a composite organization was able to:

Earn $14.2M in additional profit from improved conversion and retention

Reclaim 108,500 hours for marketing teams through increased operational efficiency

Reduce annual developer labor by 80% by retiring a legacy solution

Read the study

How to put AI into action

AI will increasingly define what’s next for customer engagement—but seeing the full impact of this transformative technology means focusing on business and consumer outcomes, not just AI outputs. The launch of the BrazeAI Operator™ and the BrazeAI Agent Console™ allows marketers to build and deploy agents at rapid speed and massive scale to create relevant experiences for each individual customer. In this article, you’ll learn how BrazeAI™ can:

Build and deploy AI agents across customer journeys
Create campaigns faster with an in-dashboard assistant
Scale decisioning across regions and use cases

See how

Elevating engagement with a future-fit approach

To meet rising customer expectations, leading financial provider, Legal & General, replaced siloed systems with a real-time engagement engine capable of connecting with customers in the moments that mattered most. Read on to learn:

How Legal & General rebuilt their tech stack around Braze and Tealium to support modern customer engagement activations
Boosted email engagement by 30%
Drove a 220% increase in meaningful actions resulting from email activity

Connecting machine learning to real outcomes

At Braze, our Data Science team doesn’t just build models in a vacuum. We’re working shoulder to shoulder with global brands, helping them move past generic customer communications to power truly personalized experiences at scale, thanks to BrazeAI Decisioning Studio™. Check out this article to discover:

How we use reinforcement learning (RL) to drive results for our customers
What the career journey looks like for a Forward-Deployed Data Scientist on our team
Why our "open-source" team culture is what makes this powerful real-world impact possible

Explore the impact

How AI creates and compounds customer loyalty

Earning customer loyalty is only becoming more challenging—but many marketers haven’t realized how much things have shifted. The majority of brand executives believe customers have grown more loyal in recent years, compared to just 39% of customers. AI can help turn things around, but only if it’s used the right way. Read on to learn:

Top trends and data insights when it comes to AI and loyalty
Five high-impact AI levers that “frontier firms” can use to create and compound customer loyalty in a highly competitive landscape
Case studies of impactful AI in action, with the results they achieved

63 Madison Avenue
New York, NY 10016
Manage Preferences | Unsubscribe

60:T953f,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"Onboarding, loyalty, winback—see the AI behind each one with live demos"}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Hi John, \n"}
{" \n"}
{" \n"}

{" \n"}

{"\n Tomorrow, we're going live with a session built around one question: what does AI-powered personalization actually look like in practice? \n"}

{" \n"}

{" \n"}
{"We'll be demoing \n"}{"three real-world scenarios"}{" across \n"}{"BrazeAI™"}{", showing exactly how teams are using them to move faster and engage smarter. \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register"}{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n What you'll see in action: \n"}
{" \n"}

{" \n"}

{"Concierge-style personalization:"}{" Custom agents that turn customer data into tailored recommendations, loyalty moments, and brand-approved messaging"}
{"Onboarding that adapts to every user:"}{" How one brand turned a one-size-fits-all welcome journey into a personalized experience"}
{"AI-powered winback campaigns:"}{" Decisioning that identifies the right moment and message to reactivate lapsed users"}

{" \n"}

{" \n"}
{"You'll hear directly from Holly Jacobson, Sr. Lifecycle Marketing Manager at \n"}{"Cleo"}{", on how her team brought use case #2 to life. \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}61:T8353, Braze

Hi John,

Tomorrow, we're going live with a session built around one question: what does AI-powered personalization actually look like in practice?

We'll be demoing three real-world scenarios across BrazeAI™, showing exactly how teams are using them to move faster and engage smarter.

What you'll see in action:

Concierge-style personalization: Custom agents that turn customer data into tailored recommendations, loyalty moments, and brand-approved messaging
Onboarding that adapts to every user: How one brand turned a one-size-fits-all welcome journey into a personalized experience
AI-powered winback campaigns: Decisioning that identifies the right moment and message to reactivate lapsed users

You'll hear directly from Holly Jacobson, Sr. Lifecycle Marketing Manager at Cleo, on how her team brought use case #2 to life.

63 Madison Avenue
New York, NY 10016
Manage Preferences | Unsubscribe

62:T82ee,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"More than half of brands are still reacting to last week's signals. Here's what the data says."}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Hi John, \n"}
{" \n"}
{" \n"}

{" \n"}

{" \n"}{"Only 55% of surveyed marketers say their brand is updating and leveraging customer data in real time."}{" \n"}
{" \n"}
{"For the other half, it shows up in every campaign: recommendations that feel off, messages that arrive too late, and personalization that doesn't quite land. \n"}
{" \n"}
{"Our latest \n"}{"Data Spotlight report"}{" breaks down what it takes for marketers to get ahead of this, including how to: \n"}
{" \n"}

{"Turn preference data into "}{"personalization that actually resonates"}
{"Remove the lag between "}{"customer behavior "}{"and"}{" campaign response"}
{"Give customers "}{"a reason to share data"}{" and use it to deliver experiences that keep them coming back"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Get the report"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}{" "}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}63:T74d7, Braze

Hi John,

Only 55% of surveyed marketers say their brand is updating and leveraging customer data in real time.

For the other half, it shows up in every campaign: recommendations that feel off, messages that arrive too late, and personalization that doesn't quite land.

Our latest Data Spotlight report breaks down what it takes for marketers to get ahead of this, including how to:

Turn preference data into personalization that actually resonates
Remove the lag between customer behavior and campaign response
Give customers a reason to share data and use it to deliver experiences that keep them coming back

Get the report

64:Tc09e,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"BrazeAI Operator and Agent Console, live in a real dashboard."}

{" \n"}

AI in Action: How to build better workflows with AI agents

{" \n"}

{" "}

{" \n"}

{"\n Hi John, \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"\n AI should do more of the heavy lifting in your campaigns. The challenge? Knowing where to start, and what works in practice. \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"\n On June 24, we're hosting \n"}{"a live walkthrough"}{" of \n"}{"BrazeAI™ Agent Console"}{" and \n"}{"Operator"}{", two tools built to bring intelligent automation into the campaigns you're already running. \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"\n Through a real dashboard demo, you'll learn how to: \n"}

{" \n"}

{"Configure an agent"}{": Access Braze Agents in the platform and write effective prompts."}
{"Connect your logic:"}{" Understand how AI content, personalization, and journey logic work together."}
{"Deploy a real use case:"}{" Walk away with a practical workflow you could start building on day one."}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register"}{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Bring your questions—AI experts will answer them in a live Q&A! \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Meet your experts "}{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Lea Engelmann \n"}

{" \n"}

{" "}

{" \n"}

{"\n Topic Lead Engagement, RTL+ \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Jane Guo \n"}

{" \n"}

{" "}

{" \n"}

{"\n Lead Customer and Partner Trainer, Braze \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Barbara Olushola \n"}

{" \n"}

{" "}

{" \n"}

{"\n Sr. Customer Success Manager, Braze \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

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{" \n"}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}65:Ta8c5, Braze

Hi John,

AI should do more of the heavy lifting in your campaigns. The challenge? Knowing where to start, and what works in practice.

On June 24, we're hosting a live walkthrough of BrazeAI™ Agent Console and Operator, two tools built to bring intelligent automation into the campaigns you're already running.

Through a real dashboard demo, you'll learn how to:

Configure an agent: Access Braze Agents in the platform and write effective prompts.
Connect your logic: Understand how AI content, personalization, and journey logic work together.
Deploy a real use case: Walk away with a practical workflow you could start building on day one.

Bring your questions—AI experts will answer them in a live Q&A!

Meet your experts

Lea Engelmann

Topic Lead Engagement, RTL+

Jane Guo

Lead Customer and Partner Trainer, Braze

Barbara Olushola

Sr. Customer Success Manager, Braze

63 Madison Avenue
New York, NY 10016
Manage Preferences | Unsubscribe

66:Td28a,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"Experts show how agents automate repetitive tasks inside real campaign workflows"}

{" \n"}

{" "}

{" \n"}

{"\n Hi John, \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"\n Next week, we're showcasing exactly how \n"}{"BrazeAI™ Agent Console and Operator work"}{" inside real campaign workflows, from generating content to automating decisions across the customer journey. \n"}
{" \n"}
{"In under an hour, you’ll see: \n"}
{" \n"}

{"How marketers build and manage AI agents inside Braze"}
{"Where AI can take over repetitive campaign tasks without sacrificing control"}
{"How "}{"RTL"}{"+ and "}{"ConsumerAffairs "}{"are using it to personalize experiences and streamline decisions at scale"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Meet your experts"}{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Lea Engelmann \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Topic Lead Engagement,"}
{"RTL+"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{"\n Sydney Smith \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Sr. Manager of Lifecycle Marketing, "}
{"ConsumerAffairs"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n Jane Guo \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Lead Customer and Partner Trainer,"}
{"Braze"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n Barbara Olushola \n"}
{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Sr. Customer Success Manager,"}
{"Braze"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Register"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}{" "}

{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}67:Tbc3f, Braze

Hi John,

Next week, we're showcasing exactly how BrazeAI™ Agent Console and Operator work inside real campaign workflows, from generating content to automating decisions across the customer journey.

In under an hour, you’ll see:

How marketers build and manage AI agents inside Braze
Where AI can take over repetitive campaign tasks without sacrificing control
How RTL+ and ConsumerAffairs are using it to personalize experiences and streamline decisions at scale

Meet your experts

Lea Engelmann

Topic Lead Engagement,
RTL+

Sydney Smith

Sr. Manager of Lifecycle Marketing,
ConsumerAffairs

Jane Guo

Lead Customer and Partner Trainer,
Braze

Barbara Olushola

Sr. Customer Success Manager,
Braze

68:Tbf04,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

{" \n"}

{"\n"}

{" \n"}{" \n"}{" \n"}

{"New Braze Data Platform capabilities, built for marketing teams"}

{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}
{" \n"}{"Customer interactions happen in real time. "}{" \n"}
{" \n"}
{" \n"}{"Your customer data should keep up."}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"We're excited to introduce new enhancements to the "}{"Braze Data Platform"}{" (BDP)—a composable data platform that gives your marketing team instant access to live customer context, so every message you send is relevant, timely, and powered by the most up-to-date data available."}{" \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{" \n"}{"87% of marketers say data is their most underutilized asset"}{"*—the new BDP enhancements are built to change that."}{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Explore BDP"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{"Braze Data Platform "}
{" "}
{"Your data, finally working as hard as you do. "}

{" "}

{" \n"}

{" \n"}{" Call to Action "}{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Most teams are sitting on valuable data they can't activate at the moment when it matters most. The BDP unifies, activates, and distributes customer data in real time, without the delays and complexity of disconnected tools. "}{" \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{"Build more "}{"dynamic, real-time audience segments "}
{"Keep customer profiles current"}{" across every system "}
{"Power smarter, "}{"AI-driven engagement"}{" with real-time customer context"}

{" \n"}

{" \n"}{" \n"}
{" \n"}

{" \n"}

{" \n"}{"New capabilities: "}{" \n"}

{" \n"}

{" \n"}
{" \n"}

{" \n"}

{" \n"}{"From "}{"Databricks Delta Sharing"}{" and "}{"CustomerLake"}{" to "}{"User Profile Streaming"}{" and "}{"CDI enhancements"}{", the latest BDP capabilities make sure your data and your team are ready for every interaction."}{" \n"}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Explore BDP"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}{"*Source: "}{"Invoca, 2025"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

{"\n"}

{" "}

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{" "}

{" \n"}

{" \n"}{"\n"}{"\n\n \n\n"}69:Ta746, Braze

Customer interactions happen in real time.

Your customer data should keep up.

We're excited to introduce new enhancements to the Braze Data Platform (BDP)—a composable data platform that gives your marketing team instant access to live customer context, so every message you send is relevant, timely, and powered by the most up-to-date data available.

87% of marketers say data is their most underutilized asset*—the new BDP enhancements are built to change that.

Explore BDP

Braze Data Platform

Your data, finally working as hard as you do.

Most teams are sitting on valuable data they can't activate at the moment when it matters most. The BDP unifies, activates, and distributes customer data in real time, without the delays and complexity of disconnected tools.

Build more dynamic, real-time audience segments
Keep customer profiles current across every system
Power smarter, AI-driven engagement with real-time customer context

New capabilities:

From Databricks Delta Sharing and CustomerLake to User Profile Streaming and CDI enhancements, the latest BDP capabilities make sure your data and your team are ready for every interaction.

Explore BDP

*Source: Invoca, 2025

63 Madison Avenue
New York, NY 10016
Manage Preferences | Unsubscribe

6a:Te6a8,{" \n"}{"Braze"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}{" \n"}

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{"This month’s biggest marketing updates. View in Browser <[[https://info.braze.com/index.php/email/emailWebview?mkt_tok=MzY3LUdVWS0yNDIAAAGifypPqlxmTazhvfkuFI_Z5-WR0mbvqL-6DZgAI17DOhIdEGXVQuA1AD9WVsbIV9jQSWlZVcMSbj1kY1WKGKVnG6ulDa35HOQpsoWEnYyPbnUHlr4]]>"}

{"\n"}

{"To view this email as a web page, "}{"click here"}

{"\n \n"}

{" \n"}

{"\n "}

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{" \n"}

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{" \n"}

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{" \n"}

{" "}

{" \n"}

{" "}

{"What’s AI without the right data?"}

{" "}

{"Consumers have always wanted value, convenience, and reliability from brands, but AI has dramatically expanded what’s possible. The brands that succeed today share one thing in common—a solid data foundation built for the era of AI."}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

255x255_Email_Agent Console product spotlight.png

{" \n"}

{" "}

{" \n"}

{" "}

{"Talk to my agent"}

{" "}

{" \n"}

{"\n "}

{"AI agents are everywhere—but while the excitement is real, the execution often leaves a lot to be desired. To see value, marketers need to flexibly configure and deploy AI agents in their customer journeys. The BrazeAI Agent Console™ makes that possible."}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"Start here"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{"AI in Action: 3 new use cases for 1:1 personalization"}

{" "}

{" \n"}

{"\n "}

{"Global family care platform Cleo had a diverse audience—and a welcome campaign that wasn’t personalized to the people receiving it. Learn how they used Braze to develop a customized ‘Cleo Quickstart’ plan to show each member exactly what Cleo could do for their specific situation."}

{" \n"}

{" "}

{" \n"}

{" \n"}{"Read the story"}{" \n"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{"Simple, persistent, personalized: Using Braze Banners"}

{" "}

{" \n"}

{"\n "}

{"As apps and websites become central touchpoints, teams need messaging surfaces that feel native, flexible, and easy to maintain. That’s why we developed Braze Banners, which support persistent, personalized messaging inside the product. Learn how Banners can support your engagement efforts at scale."}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"Dig deeper"}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{" \n"}

{" "}

{" \n"}

{" "}

{" \n"}

{"\n "}

{"63 Madison Avenue"}
{"New York, NY 10016"}{" "}
{" "}{"Manage Preference"}{"s"}{" | "}{"Uns"}{"ubscribe"}

{" \n"}

{" "}

{" \n"}

{"\n "}

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{" \n"}{"\n"}{"\n\n \n\n"}6b:Tc241, Braze

To view this email as a web page, click here

What’s AI without the right data?

Consumers have always wanted value, convenience, and reliability from brands, but AI has dramatically expanded what’s possible. The brands that succeed today share one thing in common—a solid data foundation built for the era of AI.

Talk to my agent

AI agents are everywhere—but while the excitement is real, the execution often leaves a lot to be desired. To see value, marketers need to flexibly configure and deploy AI agents in their customer journeys. The BrazeAI Agent Console™ makes that possible.

Start here

AI in Action: 3 new use cases for 1:1 personalization

Global family care platform Cleo had a diverse audience—and a welcome campaign that wasn’t personalized to the people receiving it. Learn how they used Braze to develop a customized ‘Cleo Quickstart’ plan to show each member exactly what Cleo could do for their specific situation.

Never let a signup go cold again.

From AI hype to ROI: Join us at City x City Digital

Never let a signup go cold again.

From AI hype to ROI: Join us at City x City Digital