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involve.me · newsletter
Explore this email design and adapt it to your own brand. Review the copy, links, and offer before sending.
Create smart quizzes that engage and convert your audience
Launch personality quizzes, product finders, and score assessments that convert 3x better than static forms
Hi John,
While involve me is known for versatile forms and calculators, there is one tool that consistently outperforms everything else in terms of engagement: interactive quizzes.
Most lead generation feels like a chore for the users. Quizzes change that by turning a data-capture moment into an interactive experience. Whether you are helping a customer find the right product or using a personality quiz to reveal their unique style or professional strengths, you are providing value before you even ask for an email.
Here's how it works
You simply open the content editor and drag & drop the survey questions into your funnel step.
Our editor gives you full creative control to build quizzes that match your brand and logic:
Versatile elements: Use the editor to drag and drop multiple-choice images, open-ended questions, or rating scales to keep users engaged.
Scoring & logic: Assign points to specific answers to create knowledge tests or "weighted" outcomes based on user personality.
Personalised outcomes: Automatically display a custom result page to users based on their total score or specific answer paths.
Integrated workflows: With Workflows, built right into involve me, you can trigger different email sequences based on the user's outcome.
Build what you need, no code required
You don’t need to build one from scratch. We’ve grouped our most effective quiz templates into 3 use cases:
1. High-volume lead-gen and viral reach
Use case: Scale top-of-funnel reach and build an authority-driven lead list through instant gratification.
Nurture curiosity by delivering immediate results, such as a score or certificate, and deep-diving into the user's specific "type" to build brand authority.
Email sequence idea:
Immediate: "Your results are in!" Deliver the score/certificate, along with a link to a gated resource that addresses their specific knowledge gaps.
Day 2: Share a surprising industry benchmark or "did you know" fact related to the quiz topic to maintain engagement.
Day 6: The growth path. Show how your platform helps them master the skills or reach the "Expert" level they saw in the quiz.
Personality quiz
Brand knowledge quiz
Customer engagement quiz
2. Reduce choice paralysis and increase sales
Use case: Guide users to the right purchase faster and increase conversion rates by acting as a digital concierge.
Drive transactions by sending personalised product recommendations or routines based on the quiz results, often paired with a tailored offer sequence.
Email sequence idea:
Immediate: "Your tailored recommendations." Provide direct links to the exact products or plans identified in the quiz.
Day 1: Explain the logic behind why these specific products fit their unique profile to build confidence in the choice.
Day 4: Offer a first-purchase incentive to turn the recommendation into a successful sale.
Appointment quiz
Best solution finder quiz
B2C lead magnet quiz
3. Precise segmentation and operational efficiency
Use case: Ensure every lead gets the right message at the right time through automated data-driven routing.
Increase efficiency by routing leads into different educational tracks or qualification paths based on their specific segment tags.
Email sequence idea:
Immediate: Your "Best Fit" summary. A breakdown of their results and why they were matched with a specific solution path.
Day 3: Send a case study or success story featuring a client who shared their same assessment profile.
Day 8: A call to action tailored specifically to their segment, such as a "Free Trial" or a "Discovery Call".
Assessment quiz
Readiness quiz
Perfect match quiz
Pro tip: When building a personality or product quiz, make sure your funnel type is set to answer-based outcomes. Then, use the outcome distribution element on your results pages to show users how their choices compare to others using percentage bar charts. It’s a great way to give your audience a clear overview of how they fit into every possible category.
Build your quiz now
Let us know if you’d like help choosing the right template or setting up your first quiz. We’re happy to help.
Best regards,
Megan
Megan Jensen
Customer Support Manager at involve me
support@involve.me
involve.me
stereosense GmbH, Gußhausstraße 15/8, 1040, Vienna, Austria
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