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How little treat culture is driving big spending

Is a $7 latte actually self-care? See how micro-luxuries are reshaping daily spending habits.

62% of Americans indulge in a small, affordable treat at least once a month.

30% buy these purchases to get through a stressful day.

Gen Z’s treats usually cost under $25, while Boomers often spend $50+.

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5 guidelines for effective brand measurement

You can’t grow what you don't measure. Get expert-backed tips on building a reliable system to track your brand health.

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MAY 12

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Our biggest event is back! Hear from top industry leaders, unlock exclusive research, and level up your decision-making.

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“With our employee engagement survey results, the lightbulb really went on for us. Those results gave us data to begin to develop a retention strategy and improve experiences—and led to us hiring new roles that will focus on our strategic vision and find patterns that maybe we didn’t recognize before.”

Jean Gonzales

Vice President, Human Resources

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Watch: What’s new in April

We're helping you hear from customers in-the-moment with SMS for Salesforce, and land respondents on the perfect post-survey content. Watch our April feature recap to see how.

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How SurveyMonkey is building AI you can trust

Get an inside look at how we think about AI and why we prioritize real insights over hype.

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