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Power deeper personalization with RCS, Banners, and Canvas Context
Done right, customer engagement makes it possible for marketing teams to really move the needle. To quantify the long-term business impact of the Braze platform, we recently commissioned Forrester Consulting to conduct a Total Economic Impact™ study. They found that a composite organization based on Braze customers achieved a 457% return on investment over three years. Read on to discover how a composite organization was able to:
Earn $14.2M in additional profit from improved conversion and retention
Reclaim 108,500 hours for marketing teams through increased operational efficiency
Reduce annual developer labor by 80% by retiring a legacy solution
Read the study
How to put AI into action
AI will increasingly define what’s next for customer engagement—but seeing the full impact of this transformative technology means focusing on business and consumer outcomes, not just AI outputs. The launch of the BrazeAI Operator™ and the BrazeAI Agent Console™ allows marketers to build and deploy agents at rapid speed and massive scale to create relevant experiences for each individual customer. In this article, you’ll learn how BrazeAI™ can:
Build and deploy AI agents across customer journeys
Create campaigns faster with an in-dashboard assistant
Scale decisioning across regions and use cases
See how
Elevating engagement with a future-fit approach
To meet rising customer expectations, leading financial provider, Legal & General, replaced siloed systems with a real-time engagement engine capable of connecting with customers in the moments that mattered most. Read on to learn:
How Legal & General rebuilt their tech stack around Braze and Tealium to support modern customer engagement activations
Boosted email engagement by 30%
Drove a 220% increase in meaningful actions resulting from email activity
Read the story
Connecting machine learning to real outcomes
At Braze, our Data Science team doesn’t just build models in a vacuum. We’re working shoulder to shoulder with global brands, helping them move past generic customer communications to power truly personalized experiences at scale, thanks to BrazeAI Decisioning Studio™. Check out this article to discover:
How we use reinforcement learning (RL) to drive results for our customers
What the career journey looks like for a Forward-Deployed Data Scientist on our team
Why our "open-source" team culture is what makes this powerful real-world impact possible
Explore the impact
How AI creates and compounds customer loyalty
Earning customer loyalty is only becoming more challenging—but many marketers haven’t realized how much things have shifted. The majority of brand executives believe customers have grown more loyal in recent years, compared to just 39% of customers. AI can help turn things around, but only if it’s used the right way. Read on to learn:
Top trends and data insights when it comes to AI and loyalty
Five high-impact AI levers that “frontier firms” can use to create and compound customer loyalty in a highly competitive landscape
Case studies of impactful AI in action, with the results they achieved
Get the guide
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