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growthbook.io · newsletter
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Scaling experimentation across departments takes the right tooling and processes to make cross-team collaboration work.
Senior Data Analyst Alexandra Williams and Director of Research Nicole Henninger, Ph.D., drove the strategy and platform implementation that got marketing, product, and the newsroom collaboratively testing under one set of standards, instead of in silos.
They'll walk through how they built it, the governance that keeps it trustworthy, and three experiments from across departments, the wins and the not-so-successful tests, and what both taught them.
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