Email content

Know what the algorithm prioritizes more than follower count and likes? Shares.

In a world of cluttered inboxes and increasingly (artificially) intelligent spam filters, how long before emails are weighed the same?

So… next time you start drafting an email, ask yourself: Would someone forward this?

A past client may not be planning a move right now, but they probably know someone who is. When your email answers a real question, explains something clearly, or gives people information they can use, it becomes easy to pass along.

That could be:

A simple checklist for getting a home ready to sell.

A clear explanation of what’s happening with prices in your market.

A guide to buying and selling at the same time.

A list of homes coming soon in a specific neighborhood.

The goal isn’t to cram more information into every email. It’s to give each message a clear reason to exist.

Before you send your next one, ask yourself whether a reader could think of one person who would find it helpful. If the answer is yes, you’ve created more than an email. You’ve given your database an easy way to introduce you.

Curaytor helps agents send useful, timely emails every week with content, design, and reporting already built into the platform.

Want to see how it works? Reply to this email and we’ll walk you through it.

Chat Soon,

Sheryll @ Curaytor

P.S. You can make the referral even easier by adding one sentence at the end of your next email: “Know someone who would find this helpful? Feel free to forward it.” For example, know someone who could benefit from helpful real estate marketing advice? Feel free to forward them this message. 😉

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