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involve.me · newsletter
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Build smart surveys that capture insights & trigger automated growth
Launch NPS, CSAT surveys, and multi-step feedback loops that retain customers & employees
Hi John,
As you’ve likely seen, involve me offers a wide range of interactive tools, including calculators, landing page builders, surveys, and quizzes. Today, we’re focusing on one that is often underestimated: strategic surveys.
Surveys are more than just 'asking questions'. When done right, they become your direct line to increasing retention, improving your service/product, and building a culture your employees love.
Whether you’ve already hit 'publish' or you’re still exploring the editor, today we’ll share our internal playbook for turning simple questions into growth engines.
The strategy in action
Your growth relies on clear goals, such as using NPS to predict long-term loyalty or CSAT to get instant feedback after a purchase. By catching detractors early and personalizing your marketing at scale, you can significantly improve customer retention.
To get there, you don't need to be a developer. Simply start with a template, add conditional logic so questions stay relevant to each user, and set up an automated email sequence to follow up with them the moment they hit submit.
Here's how it works
You simply open the content editor and drag & drop the survey questions into your funnel step.
Step-by-step guide to add a survey in your funnel →
Build what you need, no code required
You don’t need to build one from scratch. We’ve grouped our most effective survey templates into 3 use cases, and now you can follow up automatically with email workflows built right into involve me.
1. CX retention loops
Use case: Increase customer lifetime value and strengthen brand loyalty.
Create an onboarding survey to profile your audience right from the start. If a user submits a negative CSAT score, trigger an email to address concerns immediately. For high NPS scores, automatically trigger a review request or referral link.
Email sequence idea:
Day 0: Send a "Thank you for your feedback" email. If the score was high, include a link to a G2 or Trustpilot review page.
Day 3: For high-scorers, follow up with a "Refer a friend" incentive to turn them into active advocates.
Customer satisfaction survey
NPS survey
Onboarding survey
2. Market research
Use case: Validate product-market fit and identify expansion opportunities through direct feedback.
Create targeted surveys to understand your positioning before investing in new features or markets. Use these insights to segment your audience based on their specific pain points, ensuring your messaging resonates with their actual needs rather than assumptions.
Email sequence idea:
Day 0: Send a "Help us build for you" invitation. Frame the survey as an opportunity for the user to influence the product roadmap.
Day 7: Share a "We listened" update. Send a follow-up email to respondents summarizing one key insight gained from the research and how you plan to implement it.
Competitor analysis survey
Product testing survey
Market research survey
3. HR & Internal Engagement
Use case: Create an internal culture that employees love through constant feedback
After an Employee Pulse survey, automatically send an action plan follow-up to department heads or an anonymised report to the participant upon the review period's end.
Email sequence idea:
Post-Survey: Send an automated "Your voice was heard" email to the employee, outlining when they can expect to see results or changes.
Quarterly: Trigger a recurring NPS-style pulse survey to track morale trends over time, allowing HR to address issues before they lead to turnover.
Use conditional logic to route feedback. If an employee marks "Low Satisfaction", the system can automatically alert HR while keeping the response anonymized in the final report.
HR employee score survey
360° employee evaluation
Employee satisfaction survey
Pro tip: Use the personalized AI text element and custom inputs to make your survey interactive and conversion-ready.
Build your survey now
Let us know if you’d like help choosing the right template or setting up your first survey. We’re happy to help.
Best regards,
Megan
Megan Jensen
Customer Support Manager at involve me
support@involve.me
involve.me
stereosense GmbH, Gußhausstraße 15/8, 1040, Vienna, Austria
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