Email content

Hey John,

Chris from Loops here with the latest product update.

I'm excited to share that Goals is now live for everyone.

Goals give every campaign a conversion target inside Loops. For example, if you email free users about a paid plan, you can now set a goal to see who converted and when after the email was sent. All that and more below.

You can also read this announcement on X or LinkedIn and you can read the full changelog here.

Release

Goals

Move beyond opens and clicks. Use Goals to answer the question behind every campaign: did it work?

Create a goal in Loops, define who should be measured, choose the conversion state that counts as success, and set the attribution window: how long Loops should count conversions after the campaign sends.

Once the campaign sends, Loops tracks impressions, enrollments, and conversions, so you can measure activation, upgrades, demo bookings, purchases, retention, or any contact state that tells you the send worked.

Read the Goals docs

Release

Workflow builder refresh

Workflows now use the same three-panel structure as the rest of Loops: navigation on the left, the canvas in the center, and editing details on the right.

That brings workflows in line with the editor pages and makes the app feel more consistent when you move between building emails and building automations.

Release

Themes and components API

Themes and components are part of the API now too.

Components can now be listed and read through the API. Themes can be listed, read, created, and updated, so agents and internal tools can create email content that still uses the design system your team already has in Loops.

Read the component and theme docs

Improvement

Email message API updates

The email message API now exposes more editor settings from code: fallback values for dynamic content, styled or plain format, language code, Guardian checks, and CC and BCC fields.

Read the email message API docs

Improvement

Campaign and transactional API updates

Organize your dashboard from code: create campaign groups and transactional groups, then move campaigns and transactional emails into the right group.