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Hey John,
Chris from Loops here with the latest product update.
I'm excited to share that Goals is now live for everyone.
Goals give every campaign a conversion target inside Loops. For example, if you email free users about a paid plan, you can now set a goal to see who converted and when after the email was sent. All that and more below.
You can also read this announcement on X or LinkedIn and you can read the full changelog here.
Release
Goals
Move beyond opens and clicks. Use Goals to answer the question behind every campaign: did it work?
Create a goal in Loops, define who should be measured, choose the conversion state that counts as success, and set the attribution window: how long Loops should count conversions after the campaign sends.
Once the campaign sends, Loops tracks impressions, enrollments, and conversions, so you can measure activation, upgrades, demo bookings, purchases, retention, or any contact state that tells you the send worked.
Read the Goals docs
Release
Workflow builder refresh
Workflows now use the same three-panel structure as the rest of Loops: navigation on the left, the canvas in the center, and editing details on the right.
That brings workflows in line with the editor pages and makes the app feel more consistent when you move between building emails and building automations.
Release
Themes and components API
Themes and components are part of the API now too.
Components can now be listed and read through the API. Themes can be listed, read, created, and updated, so agents and internal tools can create email content that still uses the design system your team already has in Loops.
Read the component and theme docs
Improvement
Email message API updates
The email message API now exposes more editor settings from code: fallback values for dynamic content, styled or plain format, language code, Guardian checks, and CC and BCC fields.
Read the email message API docs
Improvement
Campaign and transactional API updates
Organize your dashboard from code: create campaign groups and transactional groups, then move campaigns and transactional emails into the right group.
Campaigns can also be created with a mailing list, saved audience segment, inline audience filter, group, and schedule, then updated while they are still drafts.
Transactional emails can now be renamed, moved into groups, previewed, drafted, and published through the API.
Email previews are available through the API for campaign, workflow, and transactional messages.
Misc
Everything else
Dates and times now use your local format across more of the app
Improved Section block editing also has better drag/drop, and now supports border width, and border color.
Campaign metrics surface bounce-rate warnings
Editor sections in the right-side style panel in the editor can now be collapsed
MJML variable editing moved into the side panel
CLI updates from the last product update are live in the CLI as well
Read the changelog
Thanks,
Chris
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