Why data engineers hate Google Tag Manager

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Google Tag Manager seems like such a great tool the first time you ever use it, especially for non-technical users.

But the moment you add any level of complexity, you feel like Hansel and Gretel waking up from a sugar high and realizing they are trapped in a witch’s house. Here are things we consistently hear from data engineers about GTM:

Code injection is a mess and vulnerable to security issues

It’s heavily blocked and slows site performance

It’s difficult to manage user states at scale

Thankfully, there’s a better way. (Hint, it’s not using GTM at all!)

Dig into a detailed explanation of the problems GTM creates for data engineers, as well as how you can use RudderStack to much more efficient, scalable and secure data layer functionality.

Want to talk more about how to get rid of Google Tag Manager? Let's chat! Reply to this email or Book a Free Demo

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