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The SmartScout MCP
MCP is all the rage.
Like really, it's probably the innovation of 2026.
Last year was agentic commerce.
This year is Claude + MCP.
It's pretty powerful. It's kind of crazy what you can do.
So if you've ever wanted to experiment with SmartScout data...or include it with your ChatBot flows. It's very, very easy to set up.
Here are a few questions I've seen awesome results with:
Fastest-growing small grocery brands that emphasize protein
Price per unit on gummy supplements across different subcategories.
Brand Teardown of a $500m brand.
If you want to see some sample queries that show what you can do... here's a guide
You can create custom and good-looking brand reports in minutes.
We've made a major overhaul to improve access to this.
We revamped it and made it available to all new Business-tier plans (they get Business-tier data).
New Enterprise plans get all historical market share and share-of-voice/ad-spend data.
So enjoy!
Scope out the Chinese Sellers
China has a different internet. Our social media doesn't cross at all.
That's why I like Jianlong Hu so much.
He reports on trends that Chinese brands see. The opportunities and the failures.
This week he talked about a failed Chinese 1P distributor.
This is where 3P sellers move to 1P by using a distributor that consolidates many different brands and gains the reliability and wholesale relationship of being sold by Amazon.
They were banned.
All the while, some US-based 1P distributors have grown.
Follow this guy. He's got some insights.
Amazon Accelerate Next Month
We're excited to present at Accelerate next month.
It is the best experience for Amazon Sellers out there. Amazon finally has put together a show that is worthy of the big tech company they are.
Here's what I like:
The huge audience
The biggest vendors bring their A game. (Well, I do!)
The abundance of good food.
The big announcements. (They avoid bad announcements live... like fee changes)
And Seller Cafe.
Seller Cafe can be worth it alone. I just wish they could bottle that experience and put it everywhere.
You get a deeply researched issue and can meet with someone in person who resolves it.
Of course... you can't be actively suspended to enter.
But if you take Amazon seriously, you should go. Or you can watch online.
Your call.
But if you attend. Our coupon code SmartScout2026 will get you $50 off.
Also... we're hosting a sunset cruise. See you there?
If business doesn't feel like this.
Then I don't want it.
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