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Hi John,
Every marketer has something in common: content debt. The outdated, off-brand, unmanaged content that lurks in the back of every content library—and most of us don’t realize how much it’s costing us today. Until now.
New research with FT Longitude puts the global cost of content debt at $4.63 trillion—that’s more than the entire GDP of Japan, the world’s fourth-largest economy 🤯
At JoyConf 2026, we’re bringing the receipts and the full story behind this number.
Over two days, leading industry experts from global brands—TomTom, AWS, Lokalise, and more—share the strategies and playbooks they’re using to win in today's AI-driven landscape. And how they’re taking on the content debt crisis.
🎟️ Free to attend at Rheingoldhalle in Mainz, Germany | 25 mins from Frankfurt Airport.
Here’s a first look at some sessions on the agenda (with plenty more to come):
🧾 FT Longitude on Content Debt
Hannah Freegard, Deputy Editorial Director at FT Longitude, walks through the research behind the $4.63 trillion figure and many more: how the numbers were calculated, what they reveal across five industries and regions, and what they mean for your organization's bottom line.
🪫 The Content Debt Recovery Plan
Knowing you have a problem isn't the same as knowing how to fix it. The Content Debt Recovery Plan takes the FT Longitude findings and turns them into a practical, step-by-step playbook. Learn how to audit, prioritize, and systematically eliminate content debt without grinding your team's output to a halt.
This is just the beginning. JoyConf 2026 is where marketers, developers, and digital leaders from around the world come together to write content's next chapter.
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