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founderpath.com · newsletter
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It's Nathan.
In 2023, Jeremy Goyo left Spendesk (a unicorn) as Head of Growth.
Later, he started Allo (dialer for sales teams) as a solo founder by design.
Why, you ask?
To control his cap table from day one and keep more equity if raising.
To date, Allo has:
5,000 paying customers
17 employees
~$3m in revenue (32% month-over-month for 6 straight months)
He closed a $13m seed round in October 2025.
Total raised: ~$20m.
I just dropped my interview with Jeremy.
I asked him one question every founder should answer before they raise:
“How much do you still own?”
His answer: above 50%.
Wow! That's pretty good.
Most founders who raise $20m end up owning 10 to 15%.
How did Jeremy keep more equity after VC?
Gave equity to early contributors instead of a co-founder.
Ran an angel round before going institutional.
Hit $1m in revenue before his $13m seed.
Closed above 50x revenue.
My question to you:
If you're going to raise at some point, why not own more than 15%?
I want you to keep as much as possible.
To get there, do it from a position of strength like Jeremy.
Steal his 3 tactics from the 31 ways to grow a SaaS:
23 feb 2026 - Nathan Latka - Visual 1
1/ Replacement SEO.
He hired writers. One post now brings 2,100 organic clicks a month. At $10 per click = $20,000 worth of traffic from one article.
2/ Sales on top of Product-Led Growth.
He added a ‘book a demo’ button. Then he built one routing rule: connect Salesforce, sales calls you. Connect Notion, nobody calls.
His first sales hire plus that rule tripled his average contract value.
3/ Whale segmentation in paid.
No optimizing for the lowest cost-per-click. He built a scoring system. Every campaign gets measured by whale percentage, not volume.
Total ad spend: below $100k/month.
Many growth tactics cost money. None of them should cost your equity.
If you need capital to execute your next growth lever without touching your cap table…
Do it from a position of strength.
What's your next growth move? How are you going to fund it?
Reply to me, I'd love to write you a check.
You keep 100% equity.
You get 352 growth playbooks.
I've wired over $220m to 554 SaaS companies through https://founderpath.com/
Nathan Latka
CEO, Founderpath
PS. Three ways I can help you grow:
Revenue Financing: must have $1-3m revenue. Capital in 24 hours. No equity, no warrants.
Term Loans: $3m+ revenue. Interest-only periods. No warrants. 4-year paybacks.
Merchant Cash Advance: Seasonal revenue. Pay back as a percentage of monthly sales.
Businesses that have trusted my fund: https://founderpath.com/blog/category/case-study
PPS. Watch my full interview with Jeremy:
https://www.youtube.com/watch?v=PUZMvjyS3xw
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Founderpath, 815A Brazos Street, , Austin,TX,78701,USA,(210) 718-8920
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