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hygraph.com · newsletter
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Hey John,
Most multi-project CMS setups are held together by workarounds.
A composable architecture looks different. Vision Healthcare runs 13 brands across 6 Hygraph tenants with a single codebase, a BFF layer stitching content and commerce data per storefront, and an onboarding playbook that gets faster with every brand they add.
A full D2C migration in approximately 8 weeks. That's what the architecture makes possible.
On June 23, Diederik Oostburg, Lead eCommerce Engineering and Technology at Vision Healthcare, walks through the setup in detail: tenants, storefronts, the migration path, and what it took to get here.
Agenda:
The multi-brand trap: how do you centralize without losing local speed?
Vision Healthcare's story: acquiring 13 brands and running them on one stack
Architecture deep-dive: how each new brand makes the next one faster to onboard
What headless enables — compliance tooling and AI in practice
Looking forward to seeing you there!
Best,
Anthony
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Anthony
Anthony Poliseno
CMO
LinkedIn | Email
Hygraph GmbH, Dircksenstraße 47, Berlin, Germany 10178, +49 30 288 79 641
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