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It's Nathan.
I want to tell you about a calculation more founders are running before they raise.
It's the calculation that decides whether you keep $1.54m at your exit or hand it to a VC.
Imagine you meet this founder:
$1.5m revenue
Wants to fund a 12-month growth sprint
Needs $500k
Her instinct is to call her network and start the VC conversations.
Then, she has a meeting with a VC.
The pitch goes well, and she gets a term sheet at 5x annual revenue.
$7.5m valuation
$500k check
6.7% dilution
The founder signs the deal.
Four years later: exit at $25m.
That 6.7% she gave up equals $1.67m left on the table.
This founder could have done better math:
$500k fund
Same 12 months
She takes a SaaS term loan instead.
15% interest
36-month term
Total interest paid: $130k.
Cap table: unchanged.
At the same $25m exit, she keeps the $1.67m.
The $130k capital cost exists.
But the dilution cost was 13x higher.
This is something I can't stop thinking about since I sold my own company for much less than I should have in 2011.
This is why I built Founderpath, my non-dilutive fund.
Since then, I've watched 724 SaaS founders run this math and get life-changing money when they sell or exit.
To date, I've wired $271m to SaaS companies.
0 equity taken
No warrants
No personal guarantees
Just capital that doesn't change your cap table.
I want to share three successful founders who took this path:
BadgerMaps ($4.2m drawn): SaaS for field sales reps, used Founderpath to grow without dilution.
Exercise.com ($3.5m drawn over 19 draws): bootstrapped to a strategic exit. Joel said the deal was “maybe 10x more personal liquidity than any previous exit.”
BetterComp ($1.75m drawn): hit milestones without dilution, closed a $33m deal in July 2025.
Before you sign any deal, here's what to ask for:
1/ What is the all-in cost?
Add interest, origination fees, closing costs, and the value of any warrants. Compare totals, not headline rates.
2/ What covenants restrict how you run the business?
Stress-test each one. What happens if you breach it?
3/ What triggers early repayment?
Raising a VC round, selling, or customer churning?
Many VC pitches don't survive these three questions.
If you're weighing a round, run the math first.
Reply with your numbers, and I'll show you what the non-dilutive version looks like.
Or get a term sheet in 2 minutes (must have product and revenue).
Nathan Latka
CEO, Founderpath
PS: You can find the details of the deals we've done with 8 (out of the 724) founders here: https://founderpath.com/blog/category/case-study
PPS: I'm speaking at SaaStanak in Croatia this week. If you don't want to miss any top SaaS events in 2026: Bookmark this list . LMK if you're around and I'll try to get you intros.
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Founderpath, 815A Brazos Street, , Austin,TX,78701,USA,(210) 718-8920
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