The lead magnet that collected 145 emails in 2 days

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Explore this email design and adapt it to your own brand. Review the copy, links, and offer before sending.

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Double your leads this week

1 lead magnet, 2 days, 145 emails

Hey there —

Lead magnets went live last week, & enough of you have published one that there's already a version worth copying.

One community collected 145 emails in 2-days with 1 lead magnet, a downloadable file linked from Instagram.

That's all you need! But a lead magnet isn't found on its own. Every visitor arrives from a link you placed: a bio, a DM, a newsletter, a post.

Copy this to double your leads this week:

Pick a guide you always send people. Whichever one someone in your field would otherwise spend a Saturday building.

Publish it as public & email gated. These two are the settings that let a stranger read it in exchange for their email.

Put the link where your audience already is. Place it in a bio, a DM automation (like manychat), a post, an ad, or an email to a list.

Try it ->

Where to go next

Lead magnets: capture emails with a Resource →

The setup and exactly what a visitor sees when they land on your page.

Ask Pulse for ideas →

Stuck on what to gate? Tell Pulse can suggest resources worth trading for an email address. It can build it for you too.

Share your lead magnet here →

Post it in The Hearth. See what other people published to help work out yours.

Reply with the link if you publish one. I read every response.

Murtaza Bambot

CEO & Founder, Heartbeat

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