Email content

The next time you check your email results, don’t stop at the open rate.

There are a couple key signals that can help you decide who to follow up with next.

First, look for repeated opens. One open might not mean much, but someone who opens the same email several times just might be looking for answers. Which often leads to…

Spikes of interest. When a reader opens multiple emails you’ve sent them in short order, it probably means one of two things. Maybe they’re just going through all their messages to tidy up their inbox. But if you see them opening multiple emails across a couple days, you’re clearly not being sent to the trash. They’re coming back to re-read or maybe even forward your message.

Recent Email Stats - Individual

Real reporting for a contact in one of our client’s databases. Think they’re ready for a reach out?

Those contacts are giving you a reason to follow up with a more personalized message.

You don’t need to mention that you’ve been tracking their activity. Use what they clicked to make the conversation relevant. Send them a similar listing or ask if they want an updated home value. Depending on the context, it might even be a great time to send a text or make a quick call.

If your email tool doesn’t make it easy to connect with the contacts who are actually reading your messages, it might be time for an upgrade.

Curaytor’s email tool doesn’t just showcase your stats. It tracks opens and clicks to help you know exactly who to follow up with, without having to sort through separate reports.

Metrics have an important place in any marketing system. But we see too many people get stuck on the stats instead of actually using them to help find their next appointment.

Want to see how Curaytor Blast works? Reply to this email and we’ll walk you through it.

Chat Soon,

Sheryll @ Curaytor

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Curaytor, 500 N. Commercial Street, Suite 502, Manchester, NH 03101, United States

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