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Analyze & improve your funnels

Built-in analytics and AI insights to grow conversions

Hi John,

More traffic doesn't automatically mean more leads; what moves the needle is understanding behaviour.

With involve me, you get access to end-to-end funnel KPIs, detailed conversion metrics and step-by-step drop-offs, so you can see where users hesitate and what persuades them. AI generated insights and reports summarize your funnel results and give you an in-depth analysis.

Stop guessing, and focus on the step that will drive the biggest lift.

1. Overview at a glance (Summary)

Open analytics from any funnel, draft or live. Start with the Summary to see visits, submissions, conversion rate, average time to complete, average score, and more. Just below, the Response summary aggregates answers and outcomes so you can spot patterns at a glance.

2. Find friction and drop-offs (Detailed Metrics)

Next, review Detailed Metrics. You will see the flow through all funnel stages, from visit to lead collected, the device and country mix, most visited embeds, and the exact questions where users drop off. This view makes friction obvious and gives you a clear target for improvement.

3. Deep-dive into leads (Responses & Personal Data)

Use Responses when you need to drill down into individual users. You can browse the full data set, open a contact to see all details, remove a single contact, or reveal partial submissions if you need to recover lost context. In Personal Data, search and sort contact information collected via the Contact Form element and open the full record with the magnifying glass.

4. Track revenue events (Payments)

If you sell through your funnel, the Payments tab lists each submission with its payment status.

5. AI-powered reports (AI insights)

Turn qualitative answers into clear takeaways with AI Insights. Auto-summaries group open responses and surface themes in minutes so you do not need to manually categorize or count.

You can filter by date range to analyze a specific period and export data to CSV or Excel. If you only need a slice, set the date filter before downloading to keep exports focused.

6. Account-wide insights (Organization Analytics)

Get a full picture of all KPIs across all your funnels and stay on top of account usage metrics. You can easily switch to the Analytics of a specific funnel by selecting it from the dropdown on the upper right.