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Customer data that's ready when you are
Customer interactions happen in real time.
Your customer data should keep up.
We're excited to introduce new enhancements to the Braze Data Platform (BDP)—a composable data platform that gives your marketing team instant access to live customer context, so every message you send is relevant, timely, and powered by the most up-to-date data available.
87% of marketers say data is their most underutilized asset*—the new BDP enhancements are built to change that.
Explore BDP
Braze Data Platform
Your data, finally working as hard as you do.
Most teams are sitting on valuable data they can't activate at the moment when it matters most. The BDP unifies, activates, and distributes customer data in real time, without the delays and complexity of disconnected tools.
Build more dynamic, real-time audience segments
Keep customer profiles current across every system
Power smarter, AI-driven engagement with real-time customer context
New capabilities:
From Databricks Delta Sharing and CustomerLake to User Profile Streaming and CDI enhancements, the latest BDP capabilities make sure your data and your team are ready for every interaction.
Explore BDP
*Source: Invoca, 2025
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