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Hey,

ChatGPT launched Instant Checkout last year. Five months later, they killed it.

Walmart tried it with 200,000 products. Conversions were 3x lower than on their own site. Only 12 Shopify merchants ever went live before OpenAI pulled the plug.

So agentic shopping is dead, right?

We decided to find out for ourselves.

We ran 120+ shopping prompts through ChatGPT and Google AI Mode, then scanned 1,100 ecommerce sites for agent readiness. Here's what stood out:

Agents are becoming logistics coordinators, not just search engines. They're answering "who has it in stock," "who delivers fastest," and "who's cheapest" in a single response, no tabs required.

Agents are local by default. ChatGPT pulled location from memory without being asked. Google AI Mode embedded live maps showing store pickup times 5km away.

Agents make assumptions you didn't ask for. In one test, ChatGPT picked a product color, size, and delivery method on a user's behalf, all without confirming a single choice. That's a trust problem retailers need to watch closely.

Most ecommerce sites aren't ready. Only 15% have a robots.txt file. Only 13% have a sitemap. And 41% of sites we scanned blocked our agent readiness scanner outright with bot protection, meaning real shopping agents could be locked out too.

The retailers who fix these gaps now, clean product data, clear logistics info, structured content, will be the ones agents recommend when this next wave actually lands.

We broke down exactly what to fix and in what order, product level, retailer level, and audience level.

— Hiten

P.S. Are you prioritizing agentic shopping at all? Or is all this a waste of time? I’d love to hear your thoughts in our Reddit thread on this post.

Crazy Egg, 13337 South St, #269, Cerritos, CA 90703, United States

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