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lofty.com · newsletter
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Hi there,
Right now, real estate professionals across the country are opening their mail to find legal demand letters — and most of them have no idea what hit them.
Serial litigants are targeting agents, teams, and brokerages simply for using standard website analytics tools like Google Analytics. They're claiming these tools violate California's Invasion of Privacy Act (CIPA) and demanding settlements of up to $50,000. Most people panic and pay — even though many legal experts believe these claims don't hold up.
➡️ Here's a question worth asking:
If you received one of these letters tomorrow, would your technology provider step up to defend you? Lofty would.
We've launched the Lofty CIPA Defense Program — a first-of-its-kind initiative that provides Lofty customers with free legal support against meritless CIPA demand letters. We review the letter, respond on your behalf, and provide legal support if things escalate.
✅ No cost.
✅ No panic.
✅ No settling for something you didn't do.
Learn More
Your platform should be more than a tool — it should be a partner that stands behind the work it does for you. That's exactly what Lofty is.
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Lofty, 45 W Buchanan, Phoenix, AZ 85003, United States, 877.877.3772
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