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Hey John,
Chris from Loops here. The Workflows API is live and that means:
We’ve hit our internal goal, the most important parts of Loops are now entirely drivable by your own agent, at no additional cost to you.
That means you can stop reading and paste this into Claude/Codex/your favorite agent:
"Loops released a new Workflows API. Using the knowledge you have of our business, our users and our go-to-market, structure three new flows fully that will help us increase revenue, increase activation rate and reduce churn."
Report back with how it went!
Couple more releases below, and you can read the full changelog here or on X or LinkedIn.
Release
Workflows API
The Workflows API is now fully available. You can now generate, manage and update full Workflows for your entire company from scratch.
It's incredibly powerful, I don't think anything like this is available anywhere else.
Here are a few examples you can pass your fav agent:
"Audit my existing Workflows, where am I making a mistake in filtering or content?"
"What small changes could I make that would have a big impact on the revenue of my company with Workflows?"
"I want to double my conversion rate from free to paid, generate a new Workflow with 3 experiment branches vs a single control that tests different tactics."
Get started with Workflows
Release
Official Claude Connector
The Workflows API (and the rest of the platform) is now available through the Claude connector via MCP. You can also access the connector from the icon in the editor’s top-right corner.
Almost anything you can do in the UI you can now do inside of Claude, officially. Other platforms connectors are coming soon with ChatGPT/Codex next on the list.
Connect Claude
Release
Conditional sections
Sections can now be shown or hidden using a contact property, event property, or transactional data variable.
That means you can use one email for data-heavy weekly rollups:
include usage stats only when there was activity
add plan-specific guidance
show an event summary when one exists
leave out blocks that would otherwise be empty
Pick the condition and value in the style panel, then preview the result in Loops. Filters include equals, contains, greater than, and is empty.
Read the docs
Improvement
Revision-safe editing for Workflows
Collisions, I hardly knew you. Every write now includes the revision you last read. If somebody changed the Workflow after that, Loops rejects the stale write instead of silently replacing their work.
This makes human <> agent handoff seamless, but also means you can work on the same workflow with your coworkers.
Misc
Everything else
Create audience segments through the API
Create and update reusable components and themes through the API
JavaScript, Ruby, PHP, and Go SDKs have been refreshed for the new API endpoints
Connect Polar to Loops with the new integration
In one test, the Audience page loaded in 0.2 seconds, down from 1.7 seconds
Set background, border radius, padding, and vertical alignment on individual email columns
Browse the API reference generated from the OpenAPI spec, including workflow and webhook endpoints
Read the full changelog
Up for chatting with a human? Book a walkthrough with me
Thanks,
Chris
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