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What to expect with the Docs upgrade - Watch Video (1)

Introducing lead magnets

Now Heartbeat is your top-of-funnel

Hey there —

Hardly anyone pays for a membership the first time they find you. If membership is the only thing you sell, you lose everyone who wasn't ready yet, & you never find out who they were.

Communities growing fast don't ask for the leap up front. They build steps between "never heard of you" & "pay me every month," & each step qualifies people for the next.

Today, we're launching lead magnets so Heartbeat can be the first step in getting the right members into your community.

A way in. Publish the guide you always send people, free & public. Anyone can read it with no account, so it works in a bio, DM, social post or an ad.

Email capture. Gate the content behind an email capture. They type an address, it opens, & you keep the address whether or not they join.

The first sale. Put $29 on a replay vault or the course you stopped running. They pay & unlock instantly. Still without needing to become a member.

The big YES. Every lead magnet carries a join-the-community banner. By the time someone sees your membership price, they've read your content & paid you once, so you've already built the trust.

Check it out ->

What's ships today, & what's next

Email capture

A visitor types an email address to open your lead magnet, & the address is yours whether or not they join the community.

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Community & public pricing

Publish to both audiences & you set the two prices separately. A resource can be free for your members & $29 for everyone else, so what members already have is a flywheel offer to people who haven't joined.

hrbt-changelog1

Leads table, coming next

Every address you've ever collected in one list: event RSVPs, waitlists, abandoned checkouts. Ready for you to nurture into engaged members.

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If your library is straightforward to move, we're upgrading it for you. If it needs more care, you'll see a prompt with a path forward in your Resources section.

We'd love to hear your feedback on our Hearth thread! Share your lead magnets with other Hearties.