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Just Released: Q1 2026 Benchmark Report

Whether you’re launching new campaigns or scaling what’s already working, this report can help you make smarter advertising decisions.

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See how advertisers across Amazon and Walmart performed last quarter across key metrics like CPC, ROAS, and CVR.

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What You'll Find Out:

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CPC, ROAS & CVR Trends

See how performance trended quarter over quarter and year over year.

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What Drove Q1 Results

Learn why conversion and engagement had a bigger impact than increased spend.

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What Pressured ROAS

Understand how smaller basket sizes affected efficiency, even as conversion improved.

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Why Brand Equity Won

See how stronger brand presence continued to influence performance.

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Take Action in Helium 10 Ads

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01 Review Your Current Performance.

Compare your CPC, ROAS, and CVR in Helium 10 Ads against Q1 retail media benchmarks.

02 Spot Optimization Opportunities.

Use the report insights to identify where bids, budgets, and campaign structure may need adjustment.

03 Put Your Q2 Plan in Motion

Apply what you learn in Helium 10 Ads to improve efficiency, scale what’s working, and test new opportunities.

Put Q1 Benchmarks Into Action With Helium 10 Ads

Use the insights from the Q1 2026 Benchmark Report to compare your performance, uncover optimization opportunities, and make smarter campaign decisions in Helium 10 Ads.

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