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Curaytor
ISSUE 013 · JULY 2, 2026
YOUR WEEKLY MARKETING PULSE
CURAYTOR’S
AGENT
HOUR
JULY 2, 2026
3-minute read • Real estate marketing intel
Welcome to Curaytor’s Agent Hour. Every week: something from us, an Instagram post we think you should see, and the social media updates that matter most for your business.
■ FROM US
LOCAL LENS
A coach who actually helps run the plays, not just a generic playbook.
Most coaching programs hand every agent the same script and call it strategy. Local Lens is built differently.
Not only do you get a coach who digs into your actual market, your actual listings, and your actual goals, you also get unique prompts and step-by-step guidance to execute them. That's fresh content to make your site and social more relevant, every single week.
Want to see what a session looks like? Reply to this email and we'll set up a quick call.
■ COOL IG WE SAW
@creators: New Stories functionality with Meta glasses
@creators on Instagram
Instagram's official @creators account just showed off new Stories functionality built for Meta glasses, letting creators capture and post hands-free straight from what they're seeing in the moment.
For agents, this is worth watching closely. Showing properties, walking neighborhoods, and narrating a tour all get easier when you're not holding a phone. The agents who pick up new capture tools early tend to be the ones whose content feels effortless instead of staged.
■ WHAT’S NEW IN SOCIAL
01
Your main feed, your topics now too.
Instagram has expanded its “Your Algorithm” controls beyond Reels and Explore into the main feed, letting users fine-tune what shows up based on topics they care about. For agents, this raises the bar on relevance. Content that speaks clearly to a specific audience, like first-time buyers in a specific neighborhood, has a better shot at sticking once someone dials in their interests.
02
Meta is paying creators to post more.
Facebook launched Creator Fast Track, a new program offering guaranteed monthly earnings and boosted reach on eligible Reels for established creators. It's a reminder that Facebook still rewards consistent video, even as attention shifts elsewhere. If Facebook is part of your content mix, regular Reels are worth the time.
03
LinkedIn just told everyone how often to post.
LinkedIn published new guidance for creators recommending two to five posts a week, with at least two as video, and leading with genuine experience over polished pitches. For agents building a referral network on LinkedIn, this is a clear target. Real stories from real transactions will outperform anything that reads like marketing copy.
■ BY THE NUMBERS
403%
more inquiries on listings marketed with video compared to photos alone. Video isn't a nice-to-have anymore.
Source: Amplifiles, 2026
1,200%
more shares for video posts than text and photos combined. Video travels further on its own.
Source: Amplifiles, 2026
2x
higher lead quality from social media versus MLS, according to agents themselves. Where you show up matters.
Source: Amplifiles, 2026
■ WORTH KNOWING
LISTING STUDIO
We promote your listing for you.
Listing Studio builds out the marketing before you ever walk into the appointment. A branded landing page, social content, and a live report your seller can check anytime, all built to help you win the listing, not just promote it after you already have it. It's a competitive weapon for your next pitch.
See Listing Studio
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