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What we're bringing to IBC 2026

This September in Amsterdam, we're bringing new capabilities to booth 5.F86 that rethink how live sports content gets monetized, personalized, and delivered. New products, new partnerships, and new ways to grow your business without compromising the fan experience.

We've been building toward something bigger: a platform that supports personalized fan experiences driven by real-time intelligence, ad formats that feel natural to the live moment, and immersive streaming in stunning picture and sound, consistent on every screen.

BOOK A MEETING

IBC happy hour with Dolby

Wrap up Friday and connect with fellow professionals across the streaming and media technology industries over drinks. And yes, we’re bringing back our classic tradition of serving your favorite Belgian beers! Don't miss out, space is limited. RSVP now with the password dolbyibc26.

SAVE YOUR SPOT

IBC panel | Beyond the live event: How sports content is expanding fan engagement

Join our very own Paul Boustead (Vice President, Product Strategy) on a panel exploring how sports organizations are building engagement far beyond the live match window, from documentary series to short-form social and creator collaborations, unlocking new commercial opportunities in the process.

LEARN MORE

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More from Dolby OptiView Ads

Stronger ad revenue doesn't have to come at the cost of fan experience. We've been expanding Dolby OptiView ads to help you grow advertising revenue with non-linear ad formats and monetization opportunities designed for live sports. Keep your fans engaged with ad experiences that don’t take viewers out of the live experience and keep viewers connected to the action. The integration is fast, works with any player, and AI-powered tools help you get to market with less development effort.

READ BLOG

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Can't make it to IBC? Join our webinar.

Get an exclusive first look at what we're bringing to IBC. Dan Coffey (Director of Product, Dolby OptiView) and Carlo de Marchis (Founder, A Guy with a Scarf) will preview our Sports Intelligence capabilities that surface the right moments to keep fans watching longer, seamless ad experiences powered by our Google Ad Manager partnership, and live streaming in Dolby Vision & Dolby Atmos with premium 4K picture and sound across devices.