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Hi John,
With her segments in place, Susie was ready to build her first real automation in Userlist. She didn’t build anything complex — just one simple onboarding workflow.
First, she identified a trigger: someone joining the Trials segment.
Then Susie followed the Planning for the Worst method. She built a simple time-based workflow and started enhancing it.
If they haven’t uploaded their first photo, they received a nudge about that. And when they upgraded (which meant they joined the Customers segment), the workflow stopped automatically.
One trigger, a few steps, clear logic.
Susie set the workflow live. She could see new signups rolling in.
Watching it run felt like a turning point. Automation was no longer intimidating — it was practical, predictable, and actually helpful.
Next, Susie will shift her thinking from individual emails to guiding users through a lifecycle journey.
Regards,
Jane & Benedikt.
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Sent with love via Userlist.
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