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curaytor.com · newsletter
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Curaytor
ISSUE 005 · MAY 07, 2026
YOUR WEEKLY MARKETING PULSE
CURAYTOR’S
AGENT
HOUR
MAY 07, 2026
3-minute read • Real estate marketing intel
Welcome to Curaytor’s Agent Hour. Every week: something from us, a cool Instagram post worth stealing from, and the social media updates that actually matter for your business.
■ FROM US
FROM US
We’ll promote your listing for you.
Got a listing to promote? Send us the details and Curaytor will build and run the full campaign for you. Landing page, social posts, and ads, live before your open house.
Reply to this email with your listing info and we’ll get started.
■ COOL IG WE SAW
@compass Instagram post
@compass
Looking for a new way to highlight those spring listings? Take a page out of Compass’s book and tie it in to a relevant cultural moment. Theirs? Devil Wears Prada 2, which just came out last week.
■ WHAT’S NEW IN SOCIAL
01
META
Meta’s AI Business Assistant is now open to all advertisers.
Meta’s AI business assistant rolled out to advertisers and agencies of all sizes this week. It lives inside Ads Manager, Business Suite, and Business Support Home. No separate login. Since launch, businesses using it have resolved account issues at a 20% higher rate and seen a 12% decrease in ad cost per result. If you’re running Facebook or Instagram ads for listings, it’s worth turning on.
02
X
X Communities shuts down May 30.
X is removing Communities on May 30. If you’ve built a group or audience there, you have a few weeks to move those people somewhere that isn’t going away.
03
LinkedIn Live ends June 22.
LinkedIn is ending real-time livestreams on June 22. If you’ve been using it for market updates or Q&As, get your last sessions scheduled now and figure out where that content goes next.
■ BY THE NUMBERS
$36
for every $1 spent on email marketing. The highest ROI of any marketing channel. It’s not close.
Source: Litmus, 2025
37.18%
average email open rate for real estate businesses. Higher than almost every other industry. The audience is there. They’re opening.
Source: Digital Agency Network
60%
of consumers prefer to be contacted by businesses over email. Not social. Not text. Email. Your database wants to hear from you.
Source: Designmodo
■ WORTH KNOWING
THE PLATFORM
Your email tool should live where your business lives.
You have a contact in your database who closed with you two years ago. You know they’re probably thinking about moving.
You’ve been meaning to send something for weeks.
But every time you open the email tool, it’s a different login. The contact list is from February. You re-upload your logo. You re-type your brand colors. By the time it looks right, you’ve already moved on.
Why?
Because the tool isn’t built into where your business actually lives.
Blast is Curaytor’s email marketing tool, built directly into the platform. Your branding loads from your site settings automatically. Your contacts update as your CRM does. Pick a template, write your message, send.
When someone opens your email three times in a week, you see it traced back to their contact record. You know who’s ready before they call you.
See How Blast Works →
PASS IT ON
Know an agent who’d find this useful?
Agent Hour goes out every Thursday. Forward this, or send them the link to subscribe.
Subscribe to Agent Hour
Curaytor, 500 N. Commercial Street, Suite 502, Manchester, NH 03101, United States
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