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We got a hold of five of the world's best direct response copywriters.

And we asked them to talk candidly about how they use AI.

Folks like Bob Bly, David Deutsch, and Lorrie Morgan. They've collectively generated hundreds of millions in sales from the written word.

Here's what I took away:

They're not anti-AI. But they are careful with it.

Bob Bly uses ChatGPT to stress-test big ideas before committing to a full package. He'll ask it to punch holes in a premise, or identify angles he hasn't considered. But he won't let it write a single word of the actual copy.

David Deutsch put it this way: "Don't just ask AI for ideas. Say, 'Here are my ideas. Critique these and come up with more.'"

So use AI as a thinking partner, not a ghostwriter.

Another tidbit: the copywriters running volume testing were the most pro-AI. When you can test 100 variants, perfect prose matters less than rapid iteration. But when one letter needs to convert millions in revenue, humans still win.

That gives us an easy question to figure out when to use AI for copy:

Is it make-or-break revenue copy or is it content where speed and volume matter more than voice? Your answer should determine how much AI you let into the process.

If you want the full breakdowns, including how one writer is using behavioral psychology to train her own custom AI bot, the whole post is here.

— Hiten

P.S. And the Reddit thread is here. I can probably get Dan, the author, to reply if you have a comment or question.

Crazy Egg, 13337 South St, #269, Cerritos, CA 90703, United States

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